Ugrás a tartalomhoz Lépj a menübe
 


First, Newspapers. Now, TV

2008.04.26

Online video has been a hit. Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year.

While that's not been entirely at the expense of television viewing, the growth sends shivers down network executives' backs. Worse, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain.

But Google has yet to make money out of online video, despite dominating the business. It doesn't even bother to break out its negligible video-related revenue.

Now it's trying two separate strategies to fix the problem. First, it plans to sell ads on videos that appear elsewhere on the Web. The ads will be in the form of videos or clickable text that appears on a small portion of the larger video image.

Second, it plans to place clickable video ads on the side of its own search results pages. So if someone searches for "skiing," he might be presented with a video featuring Bode Miller talking about how great his Rossignol skis are -- along with some undoubtedly amazing footage of him going downhill. The video advertiser would pay Google whenever someone clicks on the ad.

If Google succeeds in marrying advertising to online video, broadcasters could find themselves in a bind similar to newspaper publishers. The latter suffer from declining circulation, higher production costs than their digital brethren and advertisers that are switching to cheaper, more effective online distribution.

Broadcasters already face variants of the first two problems. Google's initiative might complete the trifecta. The cost of reaching a thousand viewers online is about one-fifth the average cost of doing so via a major broadcaster. And the fact that users click on ads that interest them means a campaign's efficacy can be measured more accurately.

The roughly $80 billion annual market for television advertising has held up remarkably well over the past several years. It might now be in for a big challenge.

Forrás: http://online.wsj.com/public/article/SB120389566416389289.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

berry boost ica

(berry boost ica, 2021.02.18 22:50)


No matter if some one searches for his necessary thing, therefore he/she wants to be available that in detail, thus that thing is maintained over here. berry boost ica earmo.prizezwom.com/beauty/berry-boost-ica.php

бесплатный VPN_finevpn_org

(Johnnysat, 2021.02.18 16:36)

бесплатный VPN https://finevpn.org

högbo hotell spa

(högbo hotell spa, 2021.02.18 12:38)


Heya! I understand this is kind of off-topic but I had to ask. Does operating a well-established blog like yours require a lot of work? I'm completely new to operating a blog but I do write in my diary daily. I'd like to start a blog so I will be able to share my own experience and views online. Please let me know if you have any suggestions or tips for brand new aspiring bloggers. Thankyou! högbo hotell spa neuti.wommmewt.com/decorations/hoegbo-hotell-spa.php

такси двумя детскими

(Raphaelvfy, 2021.02.18 11:53)

Здравствуйте друзья<a href=https://tiktaktaxi.ru/>!</a>

Наша компания занимается свыше 10 лет перевозками детей по Москве и МО, а также по всей России. Основные направления и виды нашей деятельности:

<b>1) <a href=https://tiktaktaxi.ru/>детское такси</a>
2) <a href=https://tiktaktaxi.ru/>такси для детей</a>
3) <a href=https://tiktaktaxi.ru/>такси с детским креслом</a>
4) <a href=https://tiktaktaxi.ru/>детское такси москва</a>
5) <a href=https://tiktaktaxi.ru/>детское такси тарифы</a>
6) <a href=https://tiktaktaxi.ru/>транспортная перевозки детей</a></b>

Всегда рады помочь Вам! С уважением, TikTakTaxi.ru

https://www.chambres-a-air.com/livredor.php?msg=1
https://www.medicinacinesenews.it/forum/memberlist.php?mode=viewprofile&u=312460
https://www.wider.co/raphaeltwd/
https://yandexforum.ru:443/member.php?u=81007
http://ussurzoo.ru/user/Raphaelqvi/
http://admin.infinix.club/forum.php?mod=viewthread&tid=4567226&extra=
http://acerfans.ru/user/Raphaelpnn/

Перешив салона любой сложности

(Bgttus, 2021.02.18 08:00)

Тотальная шумоизоляция: https://www.youtube.com/watch?v=08bweG2YCa0

Система контроля слепых зон
Тотальная шумоизоляция
Перешив салона любой сложности

Оклейка пленкой:
<a href=https://www.youtube.com/watch?v=08bweG2YCa0> Оклейка пленкой</a>
#you100_beat
<a href=http://www.youtube.com/watch?v=08bweG2YCa0>Автоматические выезжающие электропороги</a>
Система контроля слепых зон
Оклейка пленкой
Перешив салона любой сложности

Cialis Levitra - mhgdjspgxc

(ftaletaqgt, 2021.02.18 05:17)

buy viagra 75mg where to buy viagra online australia <a href="https://simviagrapl.com/#">viagra to buy</a> viagra online canadian pharmacy mexico viagra generic

Maate MantramuTelugu Tv Serial Full Ep -31Pallavi Ramisetty, Ali RezaZee Telugu

(Helenpiese, 2021.02.18 03:40)

<a href=https://zeetvtelugu.mrsubs.info/maate-mantramu/u66rdqhdhIGjj9Q><img src="https://i.ytimg.com/vi/ZztCD-QJlXo/hqdefault.jpg"></a>

Maate MantramuTelugu Tv Serial Full Ep -31Pallavi Ramisetty, Ali <a href=https://zeetvtelugu.mrsubs.info/maate-mantramu/u66rdqhdhIGjj9Q>RezaZee</a> Telugu

medicine for dry skin

(medicine for dry skin, 2021.02.18 02:01)


you are in point of fact a just right webmaster. The website loading velocity is amazing. It seems that you're doing any unique trick. Furthermore, The contents are masterwork. you've performed a great job in this topic! medicine for dry skin drear.prizezwom.com/skin-care/medicine-for-dry-skin.php

Buy Viagra Online Uk Only - ofyriepktt

(ttalettfoq, 2021.02.17 21:59)

5mg cialis review buy cialis online viagra <a href="https://arcialismacy.com/">buy cialis online</a> what does cialis taste like dove posso acquistare cialis online

Годнота спасибо

(MorrisLon, 2021.02.17 19:45)

Спасибо за пост
_________________
<a href="https://ua.onlinebestrealmoneygames.xyz/kazino-v-kieva/">Казино в киева</a>

mikael kors herrklocka

(mikael kors herrklocka, 2021.02.17 12:24)


Wonderful beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear idea mikael kors herrklocka roder.wommmewt.com/relaxation/mikael-kors-herrklocka.php

ica best&auml;lla mat

(ica best&auml;lla mat, 2021.02.17 11:24)


Having read this I thought it was rather informative. I appreciate you finding the time and effort to put this short article together. I once again find myself personally spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile! ica best&auml;lla mat bluri.prizezwom.com/useful-tips/ica-bestaella-mat.php

Кубань видео

(Marina, 2021.02.17 09:47)


[url=https://kuban.video/]нд фулл[/url]

продать картину_rus_gal_ru

(Jasoncurce, 2021.02.17 09:04)

продать картину https://rus-gal.ru

Cialis Od - xcakcuiyee

(etaletxwyg, 2021.02.17 08:41)

generic viagra nyc buy viagra online australia fast delivery <a href="https://boviagraots.com/#">buying viagra online forum</a> effect of viagra tablet how long can you keep viagra

!NOS ESTAN INSULTANDO ATLETI 1-0 BARCA · POST PARTIDO DE UNA BAZOFIA · NI ACTITUD NI FUTBOL: NADA

(DianaWig, 2021.02.17 01:56)

<a href=https://victorpalaciosvideos92.brcamera.info/clip/nos/ldTRgobcqm2DhaE.html><img src="https://i.ytimg.com/vi/arlPVvw4MSo/hqdefault.jpg"></a>

😡 ¡NOS ESTÁN INSULTANDO ATLETI 1-0 BARÇA · POST PARTIDO DE UNA <a href=https://victorpalaciosvideos92.brcamera.info/clip/nos/ldTRgobcqm2DhaE.html>BAZOFIA</a> · NI ACTITUD NI FÚTBOL: NADA

sola med matolja

(sola med matolja, 2021.02.17 01:38)


This design is wicked! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost...HaHa!) Wonderful job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool! sola med matolja vidis.sewomenpriz.com/decorations/sola-med-matolja.php

New project started to be available today, check it out

(jocelyncc2, 2021.02.17 00:00)

Best Nude Playmates & Centerfolds, Beautiful galleries daily updates
http://xhamsterpornub.sexjanet.com/?emilee
prostate porn amssage free georgina smith porn savanah gold porn star jennifer copeland porn delicious anime porn

http://relayblog.com/
vintage nudists porn tube sex with husband porn surivior jenna porn van bust porn computer created porn

Canadian Online Generic Viagra - phjxmqljym

(ataletwvjp, 2021.02.16 19:07)

canada pharmacy online viagra generic viagra best place to buy [url=https://simviagrapl.com/]where to buy viagra without a prescription[/url] canadian pharmacy order viagra generic drug name for viagra

продать антиквариат_rus_gal_ru

(Barryevesy, 2021.02.16 16:07)

продать антиквариат https://rus-gal.ru


« előző

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310 | 311 | 312 | 313 | 314 | 315 | 316 | 317 | 318 | 319 | 320 | 321 | 322 | 323 | 324 | 325 | 326 | 327 | 328 | 329 | 330 | 331 | 332 | 333 | 334 | 335 | 336 | 337 | 338 | 339 | 340 | 341 | 342 | 343 | 344 | 345 | 346 | 347 | 348 | 349 | 350 | 351 | 352 | 353 | 354 | 355 | 356 | 357 | 358 | 359 | 360 | 361 | 362 | 363 | 364 | 365 | 366 | 367 | 368 | 369 | 370 | 371 | 372 | 373 | 374 | 375 | 376 | 377 | 378 | 379 | 380 | 381 | 382 | 383 | 384 | 385 | 386 | 387 | 388 | 389 | 390 | 391 | 392 | 393 | 394 | 395 | 396 | 397 | 398 | 399 | 400 | 401 | 402 | 403 | 404 | 405 | 406 | 407 | 408 | 409 | 410 | 411 | 412 | 413 | 414 | 415 | 416 | 417 | 418 | 419 | 420 | 421 | 422 | 423 | 424 | 425 | 426 | 427 | 428 | 429 | 430 | 431 | 432 | 433 | 434 | 435 | 436 | 437 | 438 | 439 | 440 | 441 | 442 | 443 | 444 | 445 | 446 | 447 | 448 | 449 | 450 | 451 | 452 | 453 | 454 | 455 | 456 | 457 | 458 | 459 | 460 | 461 | 462 | 463 | 464

Következő »