Ugrás a tartalomhoz Lépj a menübe
 


First, Newspapers. Now, TV

2008.04.26

Online video has been a hit. Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year.

While that's not been entirely at the expense of television viewing, the growth sends shivers down network executives' backs. Worse, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain.

But Google has yet to make money out of online video, despite dominating the business. It doesn't even bother to break out its negligible video-related revenue.

Now it's trying two separate strategies to fix the problem. First, it plans to sell ads on videos that appear elsewhere on the Web. The ads will be in the form of videos or clickable text that appears on a small portion of the larger video image.

Second, it plans to place clickable video ads on the side of its own search results pages. So if someone searches for "skiing," he might be presented with a video featuring Bode Miller talking about how great his Rossignol skis are -- along with some undoubtedly amazing footage of him going downhill. The video advertiser would pay Google whenever someone clicks on the ad.

If Google succeeds in marrying advertising to online video, broadcasters could find themselves in a bind similar to newspaper publishers. The latter suffer from declining circulation, higher production costs than their digital brethren and advertisers that are switching to cheaper, more effective online distribution.

Broadcasters already face variants of the first two problems. Google's initiative might complete the trifecta. The cost of reaching a thousand viewers online is about one-fifth the average cost of doing so via a major broadcaster. And the fact that users click on ads that interest them means a campaign's efficacy can be measured more accurately.

The roughly $80 billion annual market for television advertising has held up remarkably well over the past several years. It might now be in for a big challenge.

Forrás: http://online.wsj.com/public/article/SB120389566416389289.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

сервис фольксваген

(Claudbrusy, 2020.12.18 20:34)

ваш паспорт и идентификационный код;конфиденциальность сделки;Как продать нерастаможенное авто в Украине?
<a href=https://plazavolgograd.ru/avtovykup/>выкуп авто волгоград дорого</a>
<a href=https://plazavolgograd.ru/услуги/diagnostika-i-remont-tormoznoy-sistemyi>замена тормозных дисков</a>
https://plazavolgograd.ru/услуги/diagnostika-remont-i-zapravka-avtokonditsionerov - ремонт трубок автокондиционера

авто потом дтпНа нынешний число количество автомобилей для дорогах заметно выросло. Непременно нужно проехать для авто самому, воеже оценить путь педали и чувствительность тормозов. Почему именно общество «Авто замена»вся документация оформляется опрометью;Большинство автомобилистов считают, который наличие мощной турбины, нынешний тюнинг и прочие модернизации могут сделать машину дороже. Не бывает безвыходных случаев. Кроме того, очень не круг желает брать на себя чей-то долг. Искать потенциальных покупателей на аварийное авто лучше всего в Интернете. В результате – потрачена приличная итог денег, а автомобиль грешно эксплуатировать для законных основаниях. Замена залоговых авто реален. Тем самым определенный бизнес целиком и весь отличается через машин на литовских и польских номерах, в случае если юридический статус авто не обозначен, и в случае чего нет возможности доказать взаимосвязь владельца с автотранспортом. Не рекомендуется поручать сомнительным организациям, поскольку перехватить риск столкнуться с негативными последствиями. Важно также учитывать сословие лакокрасочного покрытия. Audi логотипAudiвозможность получить максимальную прибыль от продажи откровенный для месте проведения проверки. Имея колоссальный опыт на рынке, сотрудники окажут квалифицированную содействие и создадут однако оптимальные условия ради скорейшей реализации Вашего автомобиля. Потому важно внимательно осмотреть все детали, их исправность, проверить, наподобие функционирует авто. Вас должно насторожить то, сколько бывших хозяев больше в два раза, чем возраст самого авто. Моторный отсек — предстоящий важный остановка, где надо изучить:

Nideeffedly rxuyu

(titeStaigue, 2020.12.18 20:25)

transunion credit report phone number https://creditscoreblk.com/ how to ck your credit score <a href="https://creditscoreblk.com/ ">how to raise your credit score fast </a> how to increase credit score

Nideeffedly cedqi

(steeniPrasern, 2020.12.18 20:24)

https://creditscoreblk.com/ check my credit score for free transunion free credit report <a href="https://creditscoreblk.com/ ">credit score ranges </a> request credit report

Nideeffedly sfcpa

(titeStaigue, 2020.12.18 19:56)

free credit report online https://creditreportadvanced.com/ - credit score check experian credit report free <a href="https://creditreportadvanced.com/ ">credit karma free credit score </a> free credit report uk

Nideeffedly mlbmj

(steeniPrasern, 2020.12.18 19:23)

https://creditreportadvanced.com/ how to increase credit score https://creditreportadvanced.com/ - how to dispute credit report items <a href="https://creditreportadvanced.com/ ">free credit score free credit reports </a>

FettyAtteflybom rhnci

(Eleratuthuhlype, 2020.12.18 19:21)

credit score calculator https://creditreportadvanced.com/ how to ck credit score <a href="https://creditreportadvanced.com/ ">credit score chart </a> my free annual credit report

Chiliatiele yexzq

(voxBoonOveftzex, 2020.12.18 18:27)

free annual credit report complaints experian free credit score <a href="https://creditscoreblk.com/ ">free credit score now </a> one time free credit score https://creditscoreblk.com/

Nideeffedly pbmlm

(titeStaigue, 2020.12.18 18:13)

free credit card https://creditscorecheckresults.com/ find my credit score <a href="https://creditscorecheckresults.com/ ">online credit score </a> credit scores online

FettyAtteflybom dvozb

(Eleratuthuhlype, 2020.12.18 17:18)

how to check credit score for free https://creditscorecheckresults.com/ equifax credit score <a href="https://creditscorecheckresults.com/ ">annual credit report completely free government </a> what is a great credit score

Nideeffedly dmeek

(steeniPrasern, 2020.12.18 17:17)

full credit report credit reporting <a href=" https://creditscorecheckresults.com/ ">what is the highest credit score possible </a> whats my credit score https://creditscorecheckresults.com/ - transunion credit report free

Nideeffedly ulnqt

(Bilteddenue, 2020.12.18 17:07)

https://creditscorecheckresults.com/ how to get a free credit report https://creditscorecheckresults.com/ - free credit report online <a href="https://creditscorecheckresults.com/ ">transunion credit score </a>

Nideeffedly xssgv

(titeStaigue, 2020.12.18 14:25)

https://creditreportadvanced.com/ intuit credit score free credit report online credit score <a href="https://creditreportadvanced.com/ ">how to check credit score for free </a> my free credit report annual

Nideeffedly hbivu

(Bilteddenue, 2020.12.18 13:58)

free credit score karma https://creditreportadvanced.com/ - experian credit report my free credit score transunion free credit report online

Nideeffedly ovdtu

(steeniPrasern, 2020.12.18 13:57)

boost my credit score transunion credit report free <a href="https://creditreportadvanced.com/ ">free credit score online credit report </a> social credit score

Chiliatiele emhpr

(gixerolleyHouro, 2020.12.18 13:25)

free online credit report https://creditreportadvanced.com/ - how to credit score transunion free credit report online <a href="https://creditreportadvanced.com/ ">find my credit score </a> credit report dispute

FettyAtteflybom qslcb

(Eleratuthuhlype, 2020.12.18 11:59)

annual credit report https://creditscorecheckresults.com/ - free credit report experian check credit <a href="https://creditscorecheckresults.com/ ">what is a credit score </a> free credit report no credit card

Nideeffedly fxzjj

(steeniPrasern, 2020.12.18 11:59)

free annual credit report government official https://creditscorecheckresults.com/ - my annual credit report equifax credit report experian credit

Nideeffedly knync

(Bilteddenue, 2020.12.18 11:34)

how to check your credit score equifax free credit report <a href=" https://creditscorecheckresults.com/ ">credit report online </a> unfreeze credit report https://creditscorecheckresults.com/ - canadian credit check

Nideeffedly adnch

(titeStaigue, 2020.12.18 09:20)

experian credit report https://creditscoreblk.com/ - free credit karma official site free credit report online credit score free credit score check your credit report online

Констультации психолога онлайн и анонимно

(Stevenclago, 2020.12.18 09:17)

Зачастую находящийся вокруг также непосредственно индивид,
что испытывает страдания с депрессии также негатива,
принимает ее равно как обыкновенную неохота либо выражение
нехорошего нрава: пессимизма также эгоизма. По Этой Причине
индивид приступает сражаться никак не со вопросом, но со
лично собою, то что, безусловно, никак не предоставляет
ожидаемого итога.
<a href=https://souldoc.ru/menu-price> Консультация астролога</a>


« előző

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310 | 311 | 312 | 313 | 314 | 315 | 316 | 317 | 318 | 319 | 320 | 321 | 322 | 323 | 324 | 325 | 326 | 327 | 328 | 329 | 330 | 331 | 332 | 333 | 334 | 335 | 336 | 337 | 338 | 339 | 340 | 341 | 342 | 343 | 344 | 345 | 346 | 347 | 348 | 349 | 350 | 351 | 352 | 353 | 354 | 355 | 356 | 357 | 358 | 359 | 360 | 361 | 362 | 363 | 364 | 365 | 366 | 367 | 368 | 369 | 370 | 371 | 372 | 373 | 374 | 375 | 376 | 377 | 378 | 379 | 380 | 381 | 382 | 383 | 384 | 385 | 386 | 387 | 388 | 389 | 390 | 391 | 392 | 393 | 394 | 395 | 396 | 397 | 398 | 399 | 400 | 401 | 402 | 403 | 404 | 405 | 406 | 407 | 408 | 409 | 410 | 411 | 412 | 413 | 414 | 415 | 416 | 417 | 418 | 419 | 420 | 421 | 422 | 423 | 424 | 425 | 426 | 427 | 428 | 429 | 430 | 431 | 432 | 433 | 434 | 435 | 436 | 437 | 438 | 439 | 440 | 441 | 442 | 443 | 444 | 445 | 446 | 447 | 448 | 449 | 450 | 451 | 452 | 453 | 454 | 455 | 456 | 457 | 458 | 459 | 460 | 461 | 462 | 463 | 464

Következő »