Ugrás a tartalomhoz Lépj a menübe
 


First, Newspapers. Now, TV

2008.04.26

Online video has been a hit. Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year.

While that's not been entirely at the expense of television viewing, the growth sends shivers down network executives' backs. Worse, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain.

But Google has yet to make money out of online video, despite dominating the business. It doesn't even bother to break out its negligible video-related revenue.

Now it's trying two separate strategies to fix the problem. First, it plans to sell ads on videos that appear elsewhere on the Web. The ads will be in the form of videos or clickable text that appears on a small portion of the larger video image.

Second, it plans to place clickable video ads on the side of its own search results pages. So if someone searches for "skiing," he might be presented with a video featuring Bode Miller talking about how great his Rossignol skis are -- along with some undoubtedly amazing footage of him going downhill. The video advertiser would pay Google whenever someone clicks on the ad.

If Google succeeds in marrying advertising to online video, broadcasters could find themselves in a bind similar to newspaper publishers. The latter suffer from declining circulation, higher production costs than their digital brethren and advertisers that are switching to cheaper, more effective online distribution.

Broadcasters already face variants of the first two problems. Google's initiative might complete the trifecta. The cost of reaching a thousand viewers online is about one-fifth the average cost of doing so via a major broadcaster. And the fact that users click on ads that interest them means a campaign's efficacy can be measured more accurately.

The roughly $80 billion annual market for television advertising has held up remarkably well over the past several years. It might now be in for a big challenge.

Forrás: http://online.wsj.com/public/article/SB120389566416389289.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

Nideeffedly jnfhx

(steeniPrasern, 2020.12.17 14:14)

https://creditreportl.com/ yearly free credit report https://creditreportl.com/ - how to get a credit score <a href="https://creditreportl.com/ ">annual credit score </a>

FettyAtteflybom ixfwt

(Eleratuthuhlype, 2020.12.17 14:13)

https://creditreportl.com/ free credit score checker https://creditreportl.com/ - my credit score free <a href="https://creditreportl.com/ ">equifax credit score </a>

Nideeffedly gnpyq

(Bilteddenue, 2020.12.17 13:32)

whats my credit score <a href=" https://creditreportl.com/ ">truly free credit scores </a> credit score check

Nideeffedly spppq

(titeStaigue, 2020.12.17 08:24)

https://creditreportms.com/ get credit report credit reporting agency <a href="https://creditreportms.com/ ">experian business credit report </a> credit karma credit score free

Nideeffedly lzftw

(Bilteddenue, 2020.12.17 08:24)

https://creditreportms.com/ free credit score credit report credit check <a href="https://creditreportms.com/ ">my free credit report </a> credit check free

Chiliatiele fceqv

(gixerolleyHouro, 2020.12.17 08:18)

https://creditreportms.com/ best free credit report free credit card <a href="https://creditreportms.com/ ">credit scores online </a> free credit report government

Nideeffedly hzixc

(steeniPrasern, 2020.12.17 08:16)

how to raise credit score https://creditreportms.com/ good credit score range <a href="https://creditreportms.com/ ">free credit scores without paying </a> transunion free credit report online

FettyAtteflybom qvodw

(Eleratuthuhlype, 2020.12.17 08:16)

https://creditreportms.com/ how to unfreeze credit report https://creditreportms.com/ - my annual credit report free <a href="https://creditreportms.com/ ">equifax credit score </a>

FettyAtteflybom vylqg

(jeactuctuany, 2020.12.17 08:03)

https://getcreditscorefast.com/ free annual credit report government official boost credit score <a href="https://getcreditscorefast.com/ ">my credit report </a> request credit report

Nideeffedly vlrtm

(titeStaigue, 2020.12.17 08:01)

check your credit rating <a href=" https://creditreportl.com/ ">whats a good credit score </a> credit score check

FettyAtteflybom bblzj

(Eleratuthuhlype, 2020.12.17 07:29)

https://creditreportl.com/ credit scoring https://creditreportl.com/ - what is an excellent credit score <a href="https://creditreportl.com/ ">excellent credit score </a>

Nideeffedly ydczz

(steeniPrasern, 2020.12.17 07:28)

free transunion credit report annual credit score <a href="https://creditreportl.com/ ">fico credit score </a> business credit score

Nideeffedly tszle

(Bilteddenue, 2020.12.17 06:36)

credit report agencies free annual credit report official site <a href="https://creditreportl.com/ ">free credit karma </a> credit scores online

Chiliatiele iblin

(gixerolleyHouro, 2020.12.17 04:18)

https://creditreportl.com/ free credit report info credit karma uk <a href="https://creditreportl.com/ ">check your credit report </a> national credit report

Nideeffedly lnycg

(titeStaigue, 2020.12.17 03:48)

https://getcreditscorefast.com/ federally mandated free credit report credit report agencies <a href="https://getcreditscorefast.com/ ">annual credit score </a> discover credit score

pwzjsyvtmqef

(txvyhnzo, 2020.12.17 02:59)

buy viagra new york https://geneviagara.com/ - cheap generic viagra pills
do generic viagra pills work
best price for viagra <a href=https://geneviagara.com/>viagra sildenafil</a> viagra soft

Nideeffedly xhvdn

(titeStaigue, 2020.12.17 02:42)

my annual credit report free credit score check <a href="https://creditreportms.com/ ">credit score calculator </a> free experian credit report

Nideeffedly upiop

(Bilteddenue, 2020.12.17 02:41)

how to check credit score https://creditreportms.com/ - check credit report free credit score karma free credit score erian

FettyAtteflybom sgflb

(Eleratuthuhlype, 2020.12.17 02:41)

highest credit score https://creditreportms.com/ - credit score needed for mortgage credit scoring get free credit score

Nideeffedly gwcqi

(steeniPrasern, 2020.12.17 02:41)

https://creditreportms.com/ yearly free credit report https://creditreportms.com/ - karma credit score <a href="https://creditreportms.com/ ">my credit scoring </a>


« előző

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310 | 311 | 312 | 313 | 314 | 315 | 316 | 317 | 318 | 319 | 320 | 321 | 322 | 323 | 324 | 325 | 326 | 327 | 328 | 329 | 330 | 331 | 332 | 333 | 334 | 335 | 336 | 337 | 338 | 339 | 340 | 341 | 342 | 343 | 344 | 345 | 346 | 347 | 348 | 349 | 350 | 351 | 352 | 353 | 354 | 355 | 356 | 357 | 358 | 359 | 360 | 361 | 362 | 363 | 364 | 365 | 366 | 367 | 368 | 369 | 370 | 371 | 372 | 373 | 374 | 375 | 376 | 377 | 378 | 379 | 380 | 381 | 382 | 383 | 384 | 385 | 386 | 387 | 388 | 389 | 390 | 391 | 392 | 393 | 394 | 395 | 396 | 397 | 398 | 399 | 400 | 401 | 402 | 403 | 404 | 405 | 406 | 407 | 408 | 409 | 410 | 411 | 412 | 413 | 414 | 415 | 416 | 417 | 418 | 419 | 420 | 421 | 422 | 423 | 424 | 425 | 426 | 427 | 428 | 429 | 430 | 431 | 432 | 433 | 434 | 435 | 436 | 437 | 438 | 439 | 440 | 441 | 442 | 443 | 444 | 445 | 446 | 447 | 448 | 449 | 450 | 451 | 452 | 453 | 454 | 455 | 456 | 457 | 458 | 459 | 460 | 461 | 462 | 463 | 464

Következő »