Ugrás a tartalomhoz Lépj a menübe
 


First, Newspapers. Now, TV

2008.04.26

Online video has been a hit. Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year.

While that's not been entirely at the expense of television viewing, the growth sends shivers down network executives' backs. Worse, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain.

But Google has yet to make money out of online video, despite dominating the business. It doesn't even bother to break out its negligible video-related revenue.

Now it's trying two separate strategies to fix the problem. First, it plans to sell ads on videos that appear elsewhere on the Web. The ads will be in the form of videos or clickable text that appears on a small portion of the larger video image.

Second, it plans to place clickable video ads on the side of its own search results pages. So if someone searches for "skiing," he might be presented with a video featuring Bode Miller talking about how great his Rossignol skis are -- along with some undoubtedly amazing footage of him going downhill. The video advertiser would pay Google whenever someone clicks on the ad.

If Google succeeds in marrying advertising to online video, broadcasters could find themselves in a bind similar to newspaper publishers. The latter suffer from declining circulation, higher production costs than their digital brethren and advertisers that are switching to cheaper, more effective online distribution.

Broadcasters already face variants of the first two problems. Google's initiative might complete the trifecta. The cost of reaching a thousand viewers online is about one-fifth the average cost of doing so via a major broadcaster. And the fact that users click on ads that interest them means a campaign's efficacy can be measured more accurately.

The roughly $80 billion annual market for television advertising has held up remarkably well over the past several years. It might now be in for a big challenge.

Forrás: http://online.wsj.com/public/article/SB120389566416389289.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

Купить люстру в спб_piter_design_ru

(Georgewes, 2020.12.13 12:10)

Купить люстру в спб https://piter-design.ru/catalog/category/osveshhenie/dlja-doma/ljustry-dlja-doma/

FettyAtteflybom vjycd

(Eleratuthuhlype, 2020.12.13 11:48)

annualcreditreport https://creditreportl.com/ does forbearance affect credit score <a href="https://creditreportl.com/ ">credit reporting agency </a> get all three credit scores

Nideeffedly gdpfa

(steeniPrasern, 2020.12.13 11:29)

how to raise credit score https://creditreportms.com/ - credit score free transunion free credit score <a href="https://creditreportms.com/ ">credit score calculator </a> how to raise your credit score fast

Nideeffedly xzxyk

(titeStaigue, 2020.12.13 11:15)

credit score ranges credit reporting agency <a href="https://getcreditreportstats.com/ ">credit score chart </a> free credit credit score

Nideeffedly zhsws

(steeniPrasern, 2020.12.13 11:14)

minimum credit score for mortgage https://freecreditreportstats.com/ - checking credit score check credit <a href="https://freecreditreportstats.com/ ">experian credit report </a> yearly free credit report

Chiliatiele luvka

(gixerolleyHouro, 2020.12.13 09:57)

credit report dispute https://freecreditscoreses.com/ - how to raise your credit score fast free credit report equifax <a href="https://freecreditscoreses.com/ ">transunion credit report free </a> request credit report

Nideeffedly bpzts

(titeStaigue, 2020.12.13 09:55)

https://getcreditscorefast.com/ yearly free credit report get a free credit report <a href="https://getcreditscorefast.com/ ">perfect credit score </a> find my credit score

Nideeffedly ucfcz

(Bilteddenue, 2020.12.13 09:10)

whats a good credit score https://creditscoresmy.com/ credit score free <a href="https://creditscoresmy.com/ ">credit </a> experian credit score

chrome save session

(chrome save session, 2020.12.13 08:32)


I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase. <a href="http://resi.niddfre.se/for-women/kl-elektronik-hoerby.php">kl elektronik hörby</a>

Chiliatiele mhzou

(gixerolleyHouro, 2020.12.13 07:47)

how to credit score https://creditreportadvanced.com/ - free credit score online credit report for free <a href="https://creditreportadvanced.com/ ">free annual credit report official site </a> annual free credit report official site

Nideeffedly qgiqe

(steeniPrasern, 2020.12.13 07:46)

equifax credit report https://creditscoresrw.com/ truly free credit report <a href="https://creditscoresrw.com/ ">what is a good credit score number </a> highest credit score

Nideeffedly tmvps

(titeStaigue, 2020.12.13 07:45)

experian credit report free <a href=" https://creditscoresbureau.com/ ">credit score </a> whats my credit score

FettyAtteflybom mxeba

(Eleratuthuhlype, 2020.12.13 07:45)

good credit score range one time free credit score <a href="https://creditscoreblk.com/ ">myfreecreditreport </a> my free credit report annual

Honest TrailersFrozen 2

(Taniawhern, 2020.12.13 06:04)

<a href=https://screenjunkies.jpworlds.info/honest-trailers-frozen-2/aYu5iKSWqmen3YE.html><img src="https://i.ytimg.com/vi/1ZVRCat2vyQ/hqdefault.jpg"></a>

<a href=https://screenjunkies.jpworlds.info/honest-trailers-frozen-2/aYu5iKSWqmen3YE.html>Honest TrailersFrozen 2</a>

Nideeffedly lbhya

(Bilteddenue, 2020.12.13 05:27)

transunion credit report phone number chase credit <a href=" https://creditscorecheckresults.com/ ">free online credit score </a> credit karma ck my credit score https://creditscorecheckresults.com/ - turbotax credit score

FettyAtteflybom ulwcq

(Eleratuthuhlype, 2020.12.13 04:56)

free credit report uk https://creditreportl.com/ get free credit score <a href="https://creditreportl.com/ ">free credit scores </a> credit scores

Nideeffedly mrako

(steeniPrasern, 2020.12.13 04:41)

free credit score online https://creditreportms.com/ - free credit ck credit score ratings chart credit scores online

вязальная проволока цена

(Metallmoskralge, 2020.12.13 04:41)

Внимательно выставите все настройки, иначе присутствие малейшей ошибке исправить сделанное довольно достаточно сложно.Быть правильном хранении срок годности сварочных электродов заявлен словно безграничный, однако обратите уважение, сколько при длительном нахождении для складе товары должны периодически протесниться повторные тестирования для прочность и качество.Лист рифленый, виды рифленых листов, круг их применения- нормальная (ПН.);Такой прием отличный подойдет, буде нужно исправить дефекты сварных швов.
<a href=https://metal-moscow.ru/metalloprokat/list/latunnyij-list.html>лист латунный гост</a>
<a href=https://metal-moscow.ru/metalloprokat/setka/svarnaja.html>сетка металлическая</a>
<a href=https://metal-moscow.ru/metalloprokat/shveller/p-obraznyj.html>швеллер п образный стальной</a>

Стальной канат ЛК-РОБыть правильном хранении срок годности сварочных электродов заявлен сиречь безграничный, все обратите забота, который быть длительном нахождении для складе товары должны иногда просунуться повторные тестирования на прочность и качество.Также вы можете пользоваться установку со сборочной скобы с увеличенным числом вертикальных прижимов чтобы сборки подобных балок.Арматура представляет собой стальные прутья различной длинны и диаметра, которые могут отличаться по своему качесту, а беспричинно же способу производства. В данной небольшой статье мы поговорим о часть какая оцинкованная сталь с полимерным покрытием подходит для производства профнастила. Запорные краны являются неотъемлемой частью любых трупобороводов, и используются повсеместно. Вдруг отметим, сколько запорная арматура, имеющая резиновые уплотнители должна храниться в полуоткрытом положении, в случае длительного хранения металлическая часть арматуры должна непременно обработана средствами сообразно защите металла от коррозии. Для этих целей необожженная медная труб подвергается дополнительной термической обработке. Шр – ширина листа, лицо измерения метры. Уже на территории этих участков правка, резка и сварка. О. ПрименениеЧтобы в прочности она уступает аналогам, произведенным из черных металлов.

лист медный москва

FettyAtteflybom xrqbi

(jeactuctuany, 2020.12.13 04:21)

https://webcreditscores.com/ check credit report credit score repair <a href="https://webcreditscores.com/ ">free credit score ck </a> get free credit report

Chiliatiele aitqc

(voxBoonOveftzex, 2020.12.13 04:12)

free credit karma credit check <a href="https://creditscoresmob.com/ ">what is my credit score </a> my free credit report annual https://creditscoresmob.com/


« előző

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310 | 311 | 312 | 313 | 314 | 315 | 316 | 317 | 318 | 319 | 320 | 321 | 322 | 323 | 324 | 325 | 326 | 327 | 328 | 329 | 330 | 331 | 332 | 333 | 334 | 335 | 336 | 337 | 338 | 339 | 340 | 341 | 342 | 343 | 344 | 345 | 346 | 347 | 348 | 349 | 350 | 351 | 352 | 353 | 354 | 355 | 356 | 357 | 358 | 359 | 360 | 361 | 362 | 363 | 364 | 365 | 366 | 367 | 368 | 369 | 370 | 371 | 372 | 373 | 374 | 375 | 376 | 377 | 378 | 379 | 380 | 381 | 382 | 383 | 384 | 385 | 386 | 387 | 388 | 389 | 390 | 391 | 392 | 393 | 394 | 395 | 396 | 397 | 398 | 399 | 400 | 401 | 402 | 403 | 404 | 405 | 406 | 407 | 408 | 409 | 410 | 411 | 412 | 413 | 414 | 415 | 416 | 417 | 418 | 419 | 420 | 421 | 422 | 423 | 424 | 425 | 426 | 427 | 428 | 429 | 430 | 431 | 432 | 433 | 434 | 435 | 436 | 437 | 438 | 439 | 440 | 441 | 442 | 443 | 444 | 445 | 446 | 447 | 448 | 449 | 450 | 451 | 452 | 453 | 454 | 455 | 456 | 457 | 458 | 459 | 460 | 461 | 462 | 463 | 464

Következő »