Ugrás a tartalomhoz Lépj a menübe
 


First, Newspapers. Now, TV

2008.04.26

Online video has been a hit. Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year.

While that's not been entirely at the expense of television viewing, the growth sends shivers down network executives' backs. Worse, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain.

But Google has yet to make money out of online video, despite dominating the business. It doesn't even bother to break out its negligible video-related revenue.

Now it's trying two separate strategies to fix the problem. First, it plans to sell ads on videos that appear elsewhere on the Web. The ads will be in the form of videos or clickable text that appears on a small portion of the larger video image.

Second, it plans to place clickable video ads on the side of its own search results pages. So if someone searches for "skiing," he might be presented with a video featuring Bode Miller talking about how great his Rossignol skis are -- along with some undoubtedly amazing footage of him going downhill. The video advertiser would pay Google whenever someone clicks on the ad.

If Google succeeds in marrying advertising to online video, broadcasters could find themselves in a bind similar to newspaper publishers. The latter suffer from declining circulation, higher production costs than their digital brethren and advertisers that are switching to cheaper, more effective online distribution.

Broadcasters already face variants of the first two problems. Google's initiative might complete the trifecta. The cost of reaching a thousand viewers online is about one-fifth the average cost of doing so via a major broadcaster. And the fact that users click on ads that interest them means a campaign's efficacy can be measured more accurately.

The roughly $80 billion annual market for television advertising has held up remarkably well over the past several years. It might now be in for a big challenge.

Forrás: http://online.wsj.com/public/article/SB120389566416389289.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

how do you get a prescription for viagra

(Patrickscora, 2019.08.11 22:55)

https://canadianpharmacystorm.com ; https://canpharmb3.com ; http://indiskmad.com/indiske-opskrifter/ ; https://cialisfavdrug.com ; https://viagrawithoutdoctorspres.com

what happens if a women takes viagra

(Josephimpab, 2019.08.11 18:24)

https://canadianpharmacystorm.com ; https://canpharmb3.com ; http://indiskmad.com/indiske-opskrifter/ ; https://cialisfavdrug.com ; https://viagrawithoutdoctorspres.com

viagra girl

(Josephimpab, 2019.08.11 17:42)

https://canadianpharmacystorm.com ; https://canpharmb3.com ; http://indiskmad.com/indiske-opskrifter/ ; https://cialisfavdrug.com ; https://viagrawithoutdoctorspres.com

Be met by Spot saume

(yvLoabe, 2019.08.11 16:33)

cialis coupon <a href="http://safaktarim.com/index.php?option=com_k2&view=itemlist&task=user&id=1077">lipitor online</a> generic for cialis

discount coupon for viagra

(Josephimpab, 2019.08.11 12:34)

https://canadianpharmacystorm.com ; https://canpharmb3.com ; http://indiskmad.com/indiske-opskrifter/ ; https://cialisfavdrug.com ; https://viagrawithoutdoctorspres.com

generic for viagra or cialis

(Bradleytex, 2019.08.11 11:26)

click reference <a href=" http://canadianpharmacyvikky.com ">canadian pharmacy</a> generic viagra prices

how dies viagra work

(Bradleytex, 2019.08.11 07:49)

linked here <a href=" http://canadianpharmacyvikky.com ">canadian pharmacy viagra</a> where to buy viagra connect

Correct Locality saume

(tjLoabe, 2019.08.11 07:34)

generic cialis online <a href="https://uspaxil.com/#">paxil prices</a> cialis dosage

viagra coupons printable cvs

(StevenCaugs, 2019.08.11 04:36)

look these up <a href=http://canadianpharmacyvikky.com>Drugs Without Prescription</a>
viagra and cialis online http://canadianpharmacyvikky.com go <a href=" http://canadianpharmacyvikky.com ">buy drugs</a> whats viagra do

best over the counter viagra

(Bradleytex, 2019.08.11 03:19)

more <a href=" http://canadianpharmacyvikky.com ">viagra generic drugs</a> viagra pills price

viagra pour femme

(StevenCaugs, 2019.08.11 02:00)

see here <a href=http://canadianpharmacyvikky.com>buy cialis without prescription</a>
sex with viagra http://canadianpharmacyvikky.com why not check here <a href=" http://canadianpharmacyvikky.com ">canadian pharmacy viagra</a> instant viagra

how often can i take viagra

(Bradleytex, 2019.08.11 01:32)

learn this here now <a href=" http://canadianpharmacyvikky.com ">Drugs Without Prescription</a> paxil and viagra

real viagra for sale online

(Bradleytex, 2019.08.10 23:47)

click for more <a href=" http://canadianpharmacyvikky.com ">continue reading this</a> xarelto and viagra

Можно ли повесить зеркало напротив входной двери

(MyDoors2018, 2019.08.10 22:02)

Здравия желаем вас самих сотрудница!
<a href=http://cs-nwo-team.clan.su/index/8-9567>двери стальные недорого</a>
А ENTR когда будет стоить 10 тыр хотя бы тогда это может и будет интересно.
Подбираете входные двери вашей двери, в этом случае умоляем объехать данный площадь входные металлические двери дешево.
http://sixty-nine.ucoz.ru/index/8-17596

С уважением, Арсен Евтушко
менеджер проекта двери онлайн
<a href=http://magia.at.ua/index/8-50791>входные деревянные двери</a>

viagra 50mg price

(Bradleytex, 2019.08.10 20:21)

great site <a href=" http://canadianpharmacyvikky.com ">buy cialis without prescription</a> 100 mg viagra too much

does united healthcare cover viagra

(StevenCaugs, 2019.08.10 13:47)

my company <a href=http://canadianpharmacyvikky.com>canadian pharmacy viagra</a>
doctors who prescribe viagra online http://canadianpharmacyvikky.com top article <a href=" http://canadianpharmacyvikky.com ">canadianpharmacyvikky</a> viagra and blindness

viagra online reviews

(Bradleytex, 2019.08.10 12:31)

pop over to this site <a href=" http://canadianpharmacyvikky.com ">Generic Drugs</a> nitric oxide and viagra

what was viagra originally for

(Bradleytex, 2019.08.10 10:48)

my site <a href=" http://canadianpharmacyvikky.com ">canadianpharmacyvikky</a> where can i buy viagra connect

splitting viagra

(StevenCaugs, 2019.08.10 10:17)

Source <a href=http://canadianpharmacyvikky.com>Drugs Without Prescription</a>
how long before viagra works http://canadianpharmacyvikky.com Source <a href=" http://canadianpharmacyvikky.com ">Canadian Pharmacy: Buy Generic Drugs Without Prescription</a> beta blockers viagra

order viagra online without prescription

(StevenCaugs, 2019.08.10 08:32)

official site <a href=http://canadianpharmacyvikky.com>canadianpharmacyvikky</a>
does viagra affect sperm http://canadianpharmacyvikky.com find out <a href=" http://canadianpharmacyvikky.com ">buy cialis generic</a> cvs viagra over the counter


« előző

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310 | 311 | 312 | 313 | 314 | 315 | 316 | 317 | 318 | 319 | 320 | 321 | 322 | 323 | 324 | 325 | 326 | 327 | 328 | 329 | 330 | 331 | 332 | 333 | 334 | 335 | 336 | 337 | 338 | 339 | 340 | 341 | 342 | 343 | 344 | 345 | 346 | 347 | 348 | 349 | 350 | 351 | 352 | 353 | 354 | 355 | 356 | 357 | 358 | 359 | 360 | 361 | 362 | 363 | 364 | 365 | 366 | 367 | 368 | 369 | 370 | 371 | 372 | 373 | 374 | 375 | 376 | 377 | 378 | 379 | 380 | 381 | 382 | 383 | 384 | 385 | 386 | 387 | 388 | 389 | 390 | 391 | 392 | 393 | 394 | 395 | 396 | 397 | 398 | 399 | 400 | 401 | 402 | 403 | 404 | 405 | 406 | 407 | 408 | 409 | 410 | 411 | 412 | 413 | 414 | 415 | 416 | 417 | 418 | 419 | 420 | 421 | 422 | 423 | 424 | 425 | 426 | 427 | 428 | 429 | 430 | 431 | 432 | 433 | 434 | 435 | 436 | 437 | 438 | 439 | 440 | 441 | 442 | 443 | 444 | 445 | 446 | 447 | 448 | 449 | 450 | 451 | 452 | 453 | 454 | 455 | 456 | 457 | 458 | 459 | 460 | 461 | 462 | 463 | 464

Következő »