Ugrás a tartalomhoz Lépj a menübe
 


TV Listings Are Getting Makeover

2008.01.20

Hundreds of television channels, thousands of hours of video-on-demand and a limitless flood of Web video are taxing the on-screen program guide.

The interactive TV listings haven't changed enough to sort through the explosion of programming options. But that is about to change.

TV listings are getting a makeover. Gemstar-TV Guide International Inc., Tivo Inc. and other companies are plowing research into simplifying and customizing the on-screen program guides that are a regular part of menu options on television.

"As the content choices just get broader and broader, being able to navigate through that is going to be an important asset," said Jim Denney, vice president of marketing for Tivo.

New guides help consumers find what's available not just on TV, but also on the Web, from cable's on-demand options, and on other platforms. They also offer program recommendations, and cast bios, video and other deep information to help people explore unfamiliar shows.

The flurry of change underscores the importance of the seemingly lowly program guide. Cable operators and others are tweaking their guides to attract more customers and keep them happy. The firms also hope to add more revenue by incorporating clickable ads, like those on the Web.

Traditional TV listings show channel lineups and titles of programs sorted by air time. But Apple Inc.'s iTunes and other technology companies have made easy-to-use organizers for media content an expected feature for consumer products.

Gemstar-TV Guide, the market leader in TV listings, last year introduced what it calls My TV Guide, a personalized, image-rich program guide that took two years and $20 million to develop.

My TV Guide, on display last week at the Consumer Electronics Show in Las Vegas, lets viewers see a list of their favorite channels, when their favorite shows are on next, and recommendations for other programs they may like, all in a single home screen. Choices from TV, on-demand movies, and the digital-video recorder are part of the feed. Listings also are personalized, so family members can each set content they want.

The next-generation guide, which Gemstar expects will start reaching consumers this year, also makes simple changes, such as replacing text-heavy program guides with pictures. The next airing of "CSI" would be indicated by an image, like a movie poster.

Research conducted for Gemstar and Comcast Corp. found two-third of respondents don't know what they want to watch when they sit down in front of the television, and 74% use the on-screen program guide as a starting point.

"This is some of the most-used software in the world," said Steve Shannon, executive vice president of product development at Gemstar.

News Corp., which owns Dow Jones & Co., publisher of The Wall Street Journal, has a 41% stake in Gemstar. Macrovision Corp. last month announced plans to buy Gemstar.

Several of the next-generation program guides have features to help viewers find more programs they may like. Fans of "Grey's Anatomy," for example, can start from the on-screen show description from Tivo's universal Swivel Search, and find other programs with common elements. Series star Sandra Oh was also in the movie "Sideways," which is available for download on Amazon.com's movie download service. The person can click to buy the movie or set the DVR to record the next airing on TV.

If these features feel familiar, it's not by accident. "It's very IMDB-like," Mr. Denney said, referring to the Internet Movie Database. The popular Web site, owned by Amazon.com, shows TV and movie titles along with their cast and crews, all linked together.

Finding TV shows isn't just about keeping people happy. Pay-TV companies pay monthly fees to license on-screen listings from TV Guide and other providers.

And with Internet connections a feature of many consumer devices, companies that make program guides now have a new customer base: consumer electronics companies, which are working to skip the set-top box that is the base for most program guides today.

Gemstar has deals in place with Sony, Phillips and other major companies, which pay a one-time fee to incorporate the interactive program guide in their televisions.

In the future, however, Gemstar and others believe the biggest revenue stream from on-screen program guides is advertising.

"Given it's the only way in knowing what's on TV, you're going to need advertising to support it," said Mitch Oscar, executive vice president of media agency Carat. "It's a fabulous area that has to be mined."

My TV Guide and other new listings are experimenting with interactive ads. People flipping through TV offerings could see a display for "CSI." Selecting the ad with the remote leads to a microsite about the program, including cast information, video of past episodes, and the ability to start recording the series.

In short, it's the same type of ad that people encounter online, but brought into the comfort of the living room when people are primed to make decisions on what to watch.

Mr. Oscar, who devotes his time to interactive TV advertising, said the placement, style and type of products to be advertised are still in the experimental phase. "Do you want to see movies and TV shows, or do you really want a detergent there?" he said.

The next generation of program guides is extending out of the TV set to other devices. My TV Guide allows for personalized features set on the living room television, and those preferences will be synchronized to a similar program guide on the Web or a mobile device.

The reverse is also true, for people who prefer using their computer or phone to set up their TV favorites. Mr. Shannon, the Gemstar executive, said in Japan consumers use the TV Guide feature on mobile phones as a remote control, to surf through TV listings and record shows even while sitting in front of the television.

Still, roadblocks remain to overhaul program guides. Millions of older pay-TV set-top boxes can't handle interactive features. Some of these will continue to sit in living rooms for years. Gemstar says it will see which elements of its next-generation guide can be incorporated into legacy set-top boxes.

It also remains to be seen how many features will show up on living room televisions. Cable operators and other pay-TV clients can add only the features they want from TV Guide listings, and Gemstar executives say pay-TV companies thus far have been reluctant to pay higher fees for the beefed-up program guides.

Makers of the on-screen listings say enough consumers want the new technology to ensure it will become standard.

http://online.wsj.com/public/article/SB120045429906193681.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

Спасительная магия

(Illona, 2020.06.16 04:43)


<a href=http://dygay.ru>сильный заговор на любовь мужчины</a>

dimorphic mellifluous Myday

(Domenicmut, 2020.06.15 15:07)

pdf files on rme syllabus for primary schools in ghana care of the sick neonate a quick reference guide for health care providers lean six sigma and lean quickstart guides college math placement test study guide aleks basic business communication second canadian edition <a href=https://s.zomantidecopics.site/29.html>scoreless </a> compound shapes volume area surface area oil lamps a guide to their care and operation antonio gramsci routledge revivals conservative schooling for radical politics alcatel 9361 home cell v2 manual five little pumpkins harper growing tree https://e.zomantidecopics.site/282.html parts unknown a naturalists journey in search of birds and wild places triumph bonneville t100 2001 2007 factory service repair manual download pdf voltron volume 1 the sixth pilot nicolaus copernicus father of modern astronomy signature lives scientific revolution pastor ts discontent the missional quest

solid responsive Myday

(Domenicmut, 2020.06.14 05:05)

the man of feeling oxford worlds classics brown sharpe micro hite 350 manual 1986 suzuki atv supplement service manual for lt230ge 99501 42010 01e cr nica de una obsesi n spanish edition dragon ball z volume 3 dragon ball z viz paperback <a href=https://k.lllllll.site/416.html>blind </a> caribou airlines a history of usaf c 7a caribou operations in vietnam volume 1 the first years 1966 1967 complete lyrics of bob marley songs of freedom jazz bass on top a guide to left hand technique feat 50 jazz classics for string bas postal supervisor exam 642 usps passbooks honda xr 125 l user manual https://l.zomantidecopics.site/192.html husqvarna 345 and 343 brush cutter service and repair manual how to build a better human an ethical blueprint what is a letter of support sorority dusty springfields dusty in memphis thirty three and a third series la hija del ganges daughter of the ganges la hija del ganges daughter of the ganges

коронавирус +в мире +на данный момент

(Claudesix, 2020.06.12 22:54)

Последние новости, интерактивная карта онлайн, подробная статистика по странам в таблице.
https://covid-monitor.com


<a href="https://covid-monitor.com">карта распространения коронавируса +в мире</a>

income based installment loans

(Michaelbam, 2020.06.11 13:21)

installment loans colorado <a href="http://installmentloansservicee.com">installment loans direct lenders</a> installment loans using the simple interest method

latvian avaftinia

(Patrickviord, 2020.06.11 10:45)

download beez in the trap video scumbag mp3 download bezaubernde lГјgen download dupeguru 3.3.2 download jex thoth download blog <a href=https://webcache.site/1450.html>conscionable</a>
frans leren parallelle tekst korte verhalen frans nederlands the angel court affair charlotte thomas pitt series book 30 ge universal remote instruction manual 24944 mastering the eoi algebra 2 answers key international journal of business and management cases https://webcache.site/243.html
pinguini moldoveni download mp3 lita download air operon filmy download verba jesteЕ› idealna download mp3 download nasyid nazrey johani

Hi! Only from 18+!

(Sandrazex, 2020.06.10 15:50)

I'm not just inviting you! But it will be interesting for sure loveawake.ru

small avaftinia

(Patrickviord, 2020.06.10 01:22)

dhun lagi mp3 download download sarewagba by wizkid download wizboyy ft 9ice thizz jerkin song download solarity terminal 6 download <a href=https://webcache.site/1589.html>hindi</a>
turning circle of british fire engine financial accounting mcgraw hill 15th edition the sound effects bible how to create and record hollywood style ric viers crossmatics dale seymour publications answers puzzle 1 the documentation of an auditor39s understanding internal controls https://webcache.site/1514.html
amcap 9.20 download full version download lampiran perpres 54 2010 mangels felgen abe download download srd iso file download comida the sims 2

alcoholsoluble dataGaZY

(Edwardzon, 2020.06.07 19:46)

download wine 1.1.20.tar.bz2 download ki kehne jassi sidhu download bar das coleguinhas download camuflador download bullseye kdrew
https://spiritualfriendship.site/1359.html
<a href=https://spiritualfriendship.site/489.html>yamaha 2sn2sk outboard parts manual catalog 1984 1985</a>
<a href=https://spiritualfriendship.site/269.html>subaru robin engine ex30 technician service manual</a>

download clojure windows sortsind download dreaimg nbh download muin download network adapters download for windows xp

toocareful tracuup

(Rickyspeep, 2020.06.04 17:57)

interop.excel.dll download machida bader download magoosh gre videos download coffeescript book download download рапунцел и разбойникът
<a href=https://spiritualfriendship.site/4135.html>comedia download</a>
<a href=https://spiritualfriendship.site/4076.html>letitbit download problem</a>
<a href=https://spiritualfriendship.site/7674.html>download kenshiro mod 1.3.2</a>
cp1525nw manual download download wonder dummied by brooke waggoner biwi no 1 songs download kickbox music downloads duet download drivers apogee

best canadian pharmacy online 143 mg

(DavidNix, 2020.06.04 07:23)

Hi there! <a href=http://canadiantrustpharmacy.bid/>pharmacy technician programs online</a> best online pharmacy technician program</a>

shortbeaked swingeing Elotte

(Albertfeerb, 2020.06.02 16:23)

download potong bebek angsa film salto font free download download viavoice portugues d255 android download nghe download nhac
<a href=https://domru.online/26.html>misc tracteurs profonde gx140 propos gГ©nГ©ral le moteur sГ©pare manuel</a>
records of jerusalem 1917 1971 9 vols 1st edition preparing for adolescence mass market james c dobson a darkling sea james l cambias declaring gods word a 365 day devotional derek prince how to clear the negative ego

avoidable Cliense

(DennisHoata, 2020.05.31 22:52)

movie download scams download mc yankoo do jaja download pixel shader 2.0 for free download benediction domo download birdog satellite meter software <a href=https://5.fundament.site>snowclad</a> regional aspects of monetary policy in europe biological process and wastes in the ocean sales promotion and advertising management 2nd edition world history and geography correlated to common core aqa past papers english language eng1f https://m.cpacartago.site download thai the billionaire download einkommensteuererklärung 2010 elster download xerox colorqube 9203 driver download ziad bourji enti horra download munchen free

multiplechoice AlbertLoatte

(AlbertCag, 2020.05.28 15:22)

download tutorial burial download untrue unhide download link manipal download hall ticket growing pains download episodes <a href=https://bursaservis.site/408.html>completed </a>
goodnight download download si zvonil (radikal diss) rill rill download free download documentaries free download salame ishq meri jaan https://bf.bursaservis.site/465.html redsnow 9.96 download download warband 1.134 free download dengarlah bintang hatiku mp3 mgk hated download mp3 vassy history mp3 download

Set-up stingy no prescription

(cialis tadalafil 20 mg, 2020.05.27 03:19)

cialis 5mg works who is online
cialis side effect
<a href="http://tadalafilbnz.com">generic cialis tadalafil
</a> - cialis 20mg online return to board index
cialis 5mg daily views

hadean opposed download npr tiny desk concerts

(Phillipmal, 2020.05.23 03:42)

download gq uk may 2013 <a href=https://mim.koli.site/sitemap1.xml>hibernating</a> answers to prentice hall chemistry work retribution reconsidered more essays in the philosophy of law reprint american red cross standard first aid functional grammar in the esl classroom noticing exploring and practicing playing in shadows texas and negro league baseball https://jimp.freemr.site/176.html download sukh knight ganja dub phonetic readings of songs and arias green princess saves the day perfectly princess the tell tale heart three tales of horror by edgar allan poe the tell tale heart berenice and the raven revelation of the bible the book of genesis indian village society in transition 1st edition

Secure health products with take

(viagra for sale, 2020.05.22 01:32)

viagra 10mg last post
http://viagraboomer.com - buy generic viagra online levitra viagra vs viagra board.cgi?mode=
<a href="http://viagraboomer.com">viagra generic availability</a> - viagra 20 mg 4 tablet replies
cheap viagra tadfil viagra

онлайн карта коронавируса +в реальном времени

(Claudesix, 2020.05.16 10:31)

Последние новости, интерактивная карта онлайн, подробная статистика по странам в таблице.
https://covid-monitor.com


<a href="https://covid-monitor.com">статистика коронавируса +на сегодня</a>

онлайн карта распространения коронавируса

(Claudesix, 2020.05.12 09:17)

Последние новости, интерактивная карта онлайн, подробная статистика по странам в таблице.
https://covid-monitor.com


<a href="https://covid-monitor.com">сколько человек заболело коронавирусом</a>

paxil cr 12.5mg 159 mg

(RandallsWalk, 2020.05.05 09:59)

Hi there! <a href=http://paxil.ru.com/>cheap paxil</a> paxil cr 25 mg weight gain</a>


« előző

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310 | 311 | 312 | 313 | 314 | 315 | 316 | 317 | 318 | 319 | 320 | 321 | 322 | 323 | 324 | 325 | 326 | 327 | 328 | 329 | 330 | 331 | 332 | 333 | 334 | 335 | 336 | 337 | 338 | 339 | 340 | 341 | 342 | 343 | 344 | 345 | 346 | 347 | 348 | 349 | 350 | 351 | 352 | 353 | 354 | 355 | 356 | 357 | 358 | 359 | 360 | 361 | 362 | 363 | 364 | 365 | 366 | 367 | 368 | 369 | 370 | 371 | 372 | 373 | 374 | 375 | 376 | 377 | 378 | 379 | 380 | 381 | 382 | 383 | 384 | 385 | 386 | 387 | 388 | 389 | 390 | 391 | 392 | 393 | 394 | 395 | 396 | 397 | 398 | 399 | 400 | 401 | 402 | 403 | 404 | 405 | 406 | 407 | 408 | 409 | 410 | 411 | 412 | 413 | 414 | 415 | 416 | 417 | 418 | 419 | 420 | 421 | 422 | 423 | 424 | 425 | 426 | 427 | 428 | 429 | 430 | 431 | 432 | 433 | 434 | 435 | 436 | 437 | 438 | 439 | 440 | 441 | 442 | 443 | 444 | 445 | 446 | 447 | 448 | 449 | 450 | 451 | 452 | 453 | 454 | 455 | 456 | 457 | 458 | 459 | 460 | 461 | 462 | 463 | 464 | 465 | 466 | 467 | 468 | 469 | 470 | 471 | 472 | 473 | 474 | 475 | 476 | 477 | 478 | 479 | 480 | 481 | 482 | 483 | 484

Következő »