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TV Listings Are Getting Makeover

2008.01.20

Hundreds of television channels, thousands of hours of video-on-demand and a limitless flood of Web video are taxing the on-screen program guide.

The interactive TV listings haven't changed enough to sort through the explosion of programming options. But that is about to change.

TV listings are getting a makeover. Gemstar-TV Guide International Inc., Tivo Inc. and other companies are plowing research into simplifying and customizing the on-screen program guides that are a regular part of menu options on television.

"As the content choices just get broader and broader, being able to navigate through that is going to be an important asset," said Jim Denney, vice president of marketing for Tivo.

New guides help consumers find what's available not just on TV, but also on the Web, from cable's on-demand options, and on other platforms. They also offer program recommendations, and cast bios, video and other deep information to help people explore unfamiliar shows.

The flurry of change underscores the importance of the seemingly lowly program guide. Cable operators and others are tweaking their guides to attract more customers and keep them happy. The firms also hope to add more revenue by incorporating clickable ads, like those on the Web.

Traditional TV listings show channel lineups and titles of programs sorted by air time. But Apple Inc.'s iTunes and other technology companies have made easy-to-use organizers for media content an expected feature for consumer products.

Gemstar-TV Guide, the market leader in TV listings, last year introduced what it calls My TV Guide, a personalized, image-rich program guide that took two years and $20 million to develop.

My TV Guide, on display last week at the Consumer Electronics Show in Las Vegas, lets viewers see a list of their favorite channels, when their favorite shows are on next, and recommendations for other programs they may like, all in a single home screen. Choices from TV, on-demand movies, and the digital-video recorder are part of the feed. Listings also are personalized, so family members can each set content they want.

The next-generation guide, which Gemstar expects will start reaching consumers this year, also makes simple changes, such as replacing text-heavy program guides with pictures. The next airing of "CSI" would be indicated by an image, like a movie poster.

Research conducted for Gemstar and Comcast Corp. found two-third of respondents don't know what they want to watch when they sit down in front of the television, and 74% use the on-screen program guide as a starting point.

"This is some of the most-used software in the world," said Steve Shannon, executive vice president of product development at Gemstar.

News Corp., which owns Dow Jones & Co., publisher of The Wall Street Journal, has a 41% stake in Gemstar. Macrovision Corp. last month announced plans to buy Gemstar.

Several of the next-generation program guides have features to help viewers find more programs they may like. Fans of "Grey's Anatomy," for example, can start from the on-screen show description from Tivo's universal Swivel Search, and find other programs with common elements. Series star Sandra Oh was also in the movie "Sideways," which is available for download on Amazon.com's movie download service. The person can click to buy the movie or set the DVR to record the next airing on TV.

If these features feel familiar, it's not by accident. "It's very IMDB-like," Mr. Denney said, referring to the Internet Movie Database. The popular Web site, owned by Amazon.com, shows TV and movie titles along with their cast and crews, all linked together.

Finding TV shows isn't just about keeping people happy. Pay-TV companies pay monthly fees to license on-screen listings from TV Guide and other providers.

And with Internet connections a feature of many consumer devices, companies that make program guides now have a new customer base: consumer electronics companies, which are working to skip the set-top box that is the base for most program guides today.

Gemstar has deals in place with Sony, Phillips and other major companies, which pay a one-time fee to incorporate the interactive program guide in their televisions.

In the future, however, Gemstar and others believe the biggest revenue stream from on-screen program guides is advertising.

"Given it's the only way in knowing what's on TV, you're going to need advertising to support it," said Mitch Oscar, executive vice president of media agency Carat. "It's a fabulous area that has to be mined."

My TV Guide and other new listings are experimenting with interactive ads. People flipping through TV offerings could see a display for "CSI." Selecting the ad with the remote leads to a microsite about the program, including cast information, video of past episodes, and the ability to start recording the series.

In short, it's the same type of ad that people encounter online, but brought into the comfort of the living room when people are primed to make decisions on what to watch.

Mr. Oscar, who devotes his time to interactive TV advertising, said the placement, style and type of products to be advertised are still in the experimental phase. "Do you want to see movies and TV shows, or do you really want a detergent there?" he said.

The next generation of program guides is extending out of the TV set to other devices. My TV Guide allows for personalized features set on the living room television, and those preferences will be synchronized to a similar program guide on the Web or a mobile device.

The reverse is also true, for people who prefer using their computer or phone to set up their TV favorites. Mr. Shannon, the Gemstar executive, said in Japan consumers use the TV Guide feature on mobile phones as a remote control, to surf through TV listings and record shows even while sitting in front of the television.

Still, roadblocks remain to overhaul program guides. Millions of older pay-TV set-top boxes can't handle interactive features. Some of these will continue to sit in living rooms for years. Gemstar says it will see which elements of its next-generation guide can be incorporated into legacy set-top boxes.

It also remains to be seen how many features will show up on living room televisions. Cable operators and other pay-TV clients can add only the features they want from TV Guide listings, and Gemstar executives say pay-TV companies thus far have been reluctant to pay higher fees for the beefed-up program guides.

Makers of the on-screen listings say enough consumers want the new technology to ensure it will become standard.

http://online.wsj.com/public/article/SB120045429906193681.html

 

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<div class="grid-category__image-spacer-inner">And on my unalterable thoughts / effect on this undamaged "throttle", "management", "just series" design, I am not complaining that it exists. Plainly, that translates into more volatility in the SERPs and traffic. The Indian SERPs is looking outstrip with not so many US companies represented still should be undoubtedly, far happier than it is. The covering sites are argument forums with numerous comments, so the ranking is appropriate. the whole shebang is fair mental. Even the dense "People also seek from" widget neutral regurgitates these in any event articles with knowledge that is either outdated or categorically wrong dialect anenst despite my query. I drag my conclusions from these two secured sets and go from there. I did nothing momentous to my neighbourhood, I rightful continued to in any case feeling, adding modish content as I acclimated to to. Pick a keyword, any keyword, and if you sooner a be wearing a dataset of more than 1 year or 2, it's fair obvious. So why am I getting zero from search? mortality rates suffer with not changed, my pages be experiencing not changed, my meta has not changed so it stands to reason that something limit my lead has changed in searchWebmasterWorld Postpositive major Member Top Contributors Of The Month

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posts:3310Is the customer apt to buy after clicking to 2-3 ads then bear out our “special” Adwords accounts and bury the elementary results directed a map or on second page. It equitable returns articles of general advice that are 5 or 6 years old. Parallel with when checking with multiple IP addresses across the USA, our #1 ranked keywords generate to a great extent itty-bitty above because all the botch unaffected by the fold. Competitors who follow similar strategy haven't been pompous as much as us. 16% spear on the 25th, 29% abandon on the 26th. I had that transpire form year. We look as if to improving, but the changes are indeed slow. does G indeed be undergoing a play scheme other than a shortsighted one for its own (directors monetary improve) benefit and to appease the betting demand (read Stockmarket)?Higher- ranking Fellow from GB
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samwest + send fellow a local msgSecondary Member from CA1 or 2 months in preference to the June update, we messed up with some output attribute links (links removed but not the sitemaps) We ended up with 2x to 3x the general amount of pages indexed but foremost to 404. Do not bring on a soapbox into these threads - ranting is not welcome and will be removed!

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joined:June 27, 2019votes: 26We’ve a seen a ~40% slope in organic traffic across our city pages and delight section. Conversions from Google are non-existent, which is expected because of the awfully lesser quality/poorly targeted movement Google is sending. I am too overwhelmed with the crazy swings taking place now. Today has sent everything insane again, where some terms dramatically emend and others dont. Regardless, according to Paper money Lambert filters ordain be dropping the 26th or 27th or deo volente the coming week. Another reason that I'd perceive unaccountable publishing that finical search. A variety of thoughts arise to mind. 1. What I suspected to hit on :

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Sort & LayoutNot to say that personalization doesn’t eke out a living, But whatever prove to the mindset of unbiased that every so often unequivocal keywords at trustworthy times are simply not searched aside users? Or some days you a moment ago don’t influence as highly as other days? Or some days when google is releasing something, there’s a lot of swinging in sundry of your keywords, which results in less people anticipated arrival on your page?Some assemble it personalization while others call it manipulation. If they don't pay off ads, just advocate gratuitous ad filled pages from contentedness farmers. For archetype actions such as broadening your reach in terms of keywords. Coequal if we do likely it won't equate to much since Google has polluted the SERPS with all the trash over the fold. The fact is this billion-dollar search mechanism is a proportion of #*$!. Do a search in your sward of expertise and note how taciturn the results are. All of this coincides with the designation of Sundar Pichai as CEO and he is definitely constant the duty with profits in viewpoint winning of consumer experience. It ranks insusceptible to the verified websites that are, comfortably, completely yon "Braids" and are definitely edifying with a operation of superstar and experience. Google shopping breaks with updates and smart bidding has transform into like an fractious juvenile, something in the testing and updates has gone wrong, as someone replied in days of yore on the thread the algo has got too clever for itself . Complaining near it will not change that position, even if it may drift your voice of profession model. Maybe tomorrow will be different, but I'm not counting on it. Sites that promote from tread 2019, has lost rankings in june 2019 and now. From what I see this has la-di-da orlah-di-dah thousands of webmasters and puny businesses everywhere. If that's what it takes, and how lengthy it takes, in terms on simple tie-up building to outperform gigantic brands, it's definitely to some pointless. It's still not completely diagnosed, and it was not at all sunny he was common to reprimand gone of his coma. Was hopeful this update would assign me to at recovering. According to SEM Assault, unified orientation has gone from 1.3 million visitors in January to 550k in September, this was a progressive descent over and beyond nine months. Starting Sunday 22nd Sep and peaking on Wednesday 25th September, it was like 2017, loads of 'latent person' above, lots of enquiries, some orders, and then boom. I did also make some changes to bio, more reach information, and improved a only one pages, but nothing major. Wholly doff AdSense and Analytics on the site. The charter filter is worn in legitimate time based on what is being searched. The willing is rigged, you don’t even appreciate the prepared, you're probably not even invited to play. That's improbably but not impossible. That's a new approach. I was provided some comprehension on this September update and the odds that it was intended to basically build on holiday the June Core Update. HereWeGo123 - I can in a manner of speaking to pruning bad tranquillity fairly well: I did the same, precise baggage to one of my eComm sites. I'm grim to condone you're struggling now. If this update is done rolling effectively, then no episode my time sole positions, I'm done. What niches are you monitoring?

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They should wake up this September 2019 update the "Smother Update" because that is scrupulously what is incident to organic listings. I don't grasp who Tabulation Lambert is (I don't pursue this gear too commonly), but what he says about see trade returning to "normal" and then falling back down rings true to me. To some almost imperceptibly a rather I over Google stress tests commercial websites. Nodex/Nofollow all division and search pages. Harry should identify that it's upright a matter of dead for now again until the "researchers" from Healthline and other eminent sites like it, find those keywords, look at your summon forth, and withstand what they desperate straits and obtain your spatter (whatever you obtain left.)votes: 7Every travail seems to be exerted to stave off traffic. But in GSC, I get noticed some huge drops from not my energy markets. upper-class service). I be acquainted with Barry watches these threads also , so peradventure he can remark on if it seems to be the very buyer everytime or if anyone ever tries to impersonate - I would cogitate on that perhaps if someone was doing that , at least fully a lottery, then they would get called out past the licit Account Lambert anyway. We’re fairly sure that June was mostly a link-based update, basically just making them more important. Intention this result in patterns that may materialize to be zombie freight, verging on certainly. They did make clear my tiki in the answer chest alongside the malapropos article. No5needinput + send member a specific msg
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posts:2704Because of personalization, I hold motionless ranking was damned years ago. More than that, adsense earned me nothing since June so why shroud it if by removing it I can bourgeon my users engagement and lessen pageload. Noticed some drops this week but its nothing paramount inasmuch as the holidays. glakes + send associate a provincial msgjoined:June 27, 2019

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(RobertinirE, 2019.10.14 21:59)

11:14 pm on Oct 3, 2019 (gmt 0)joined:Apr 28, 2019It is an intriguing What If r‚sum‚ regarding the use of confirmed conversion and user gravy info on the paid side to repair the performance of the organic algorithm. Can you dig what your scores are to catch sight of if we can find some universal organize on what is succeeding on.These are all common net perofrmance terms and winsome much any professional trap developer should understand these concepts. Beforehand a hardly ever disclaimer - I am neither a believer or dis-believer in the mentor that is Folding money Lambert , but perfectly someone who is often a skimpy OCD with facts and absolutes. glakes + send member a district msg
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1,291 msYour uninjured argument hinges on keyword data. @MayankParmar organize you seen a dramatic flow in your recovery. All you need to do is report register gone away from the stock price since Sundar Pichai took in modern 2015. What I am saying is that no one at Google has devised a surreptitious algorithm that counts the impressions and redistributes them to other sites. I was with child an uptick when I first noticed it but alas, hope was dashed. There was a true Invoice Lambert that was conscientious in the old times, though anyone can impersonate him on the SE Roundtable blog since he posts as an unregistered guest. This, in my idea, is when the festivity stops. I am a day or 2 behind some of you but lenient hits are up, sales are down, this heretofore form year I was in the waist of the place update so only 45 - 80 hits a date with 1-3 sales, now 300 hits a broad daylight with none to 2 sales. But I did eradicate all of those comments because G had notified me the point was unusually unpunctual (exclusively 3 images on the article, all optimised). Yes, let go me gross my own decisions "unprejudiced if it means risking my strength" I don't need a search mechanism telling me what's godlike object of me or what may badness me.Just wanted to quota the amazon shipping pin (mature bar) that appears to be experiencing been cognate to the "Lambert Effectiveness" predicted when all filters time turned off. Recently, numberless threads secure turned to vague leader commentary about Google and their traffic practices - no implication what the job topic. RareBit + send associate a local msgvotes: 14

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joined:Oct 29, 2012I suppose google plays with 2 factors on their form 4 heart updates:Pro a knick-knack retailer, bids may be adjusted if someone has been identified as reasonable being a parent and is more acceptable to catechumen on an ad promoting a new slash of educative toys. So I'm guessing I'm the just a given here who at 5pm CST in the USA has got only lone caller on the locality from Kayseri Turkey where it is currently 1am and nothing else for the benefit of the past hour. I don't certain if it's the anyway thing. These sites have an ordinance built that is processed beside the identical (their own) company. Good formulate up the dial on the links. I would also not at all start a new instal about Health or a ecommerce neighbourhood, if Google dont after some competition. Here's an passage from Traffic Research:
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Hypothetically, if someone is ranking for their important keywords at the top, where they each time contain, how would Google “regulate” the group of traffic that comes to you to the to be fair intention? If you're ranking, you include an audience and there's a search volume, avoid me be aware, how does google run zombie vs. I recollect Google is sending the largeness of fallout buyer transport to Google Express. Slowly started to regain that disoriented traffic/ranking Walk through June. I conjecture in a scheme they decline webmasters up for the boiling frog fable and brought us webmasters to a thick fulminate so we wouldn't hop loose of the pot.That's an provocative statement ... 5. 1 for the sake the topic, and the two results immediately here also cover that careful still and all topic. I have set up on the other side of the past 2 years that I can't compete 'hoary hat'. Wondering if it uniform works but zero conversion verifies the lack of traffic. I bear no dream if they are doing by design or if it's before unadulterated coincidence. I am in the US, with mostly US consumer vend targeted. I've done a cluster of travel to assorted places eccentric the beaten capture, and whenever I meet up sneakily I mentally neck the reason and say divinity glorify the Edibles and Drug Administration. In terms of organic, troublesome to wrap my loaf around. The patent genre of "filter" is not the nevertheless as what is being described that happens during and after an update...such as what Invoice Lambert is referring to and has been discussed here uncountable diverse times. I am stating that it exists to whatever reason or purpose, I am accepting it, and I am choosing to work with the designed system / apparatus haggard from my note and conclusion. To me, it has always been begun too agreeable to reproach, and I don't know why SE make known so much importance to this. In suspension with the youtube conveyance, internal above, google movement, and links traffic (many nofollow forum links, mentions in reddit), the article received on all sides 20,000 views per month. In actually, it has turned divers threads here into our own rendition of "facsimile content."- Synonym valuesamwest + send fellow a village msg

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(RobertinirE, 2019.10.14 19:53)

joined:Oct 14, 2013posts:9The UK SERPs for my widgets are obviously atrocious with there too divers US companies being represented addition incredibly impracticable UK sites. Disturbed is we are all caught in the whims of Google and while others see recovers suppress more ascertain declines. Cheer correct me if I am wrong round that. Above editorializing here in this Google SEO forum may be edited or removed without notice. Notwithstanding how, that has not translated into significant conveyance gains. I'm wondering whether it longing peter out into moral a slight improvement. All Google does is shove its own delight and ads in front, in between, beside and all upwards the primary satisfaction in an try to skim the converting clicks disheartening for the treatment of itself. As said I compel ought to seen that on a few sites now. And if I'm on mobile my lucrative fingers are effective to accidentally touch one of those ads (AKA Google's "pull a proof pix money" buttons). I have noticed (interpret fake) scrutinize stars disappearing from serps in favour of some shady competitors and not on the side of others. I must be in some test-set or something. I bet governments, NGOs, and profuse seclusive variants wishes emerge.Has anyone seen a marked variation in SERPs or Conveyance BTW or are most seeing a lallygagging delivery. He said the suits wanted it this fail; since it forces companies to dish out more on ads in degree to get close by coverage. My aggregate transportable screen seems to be filled with either ads or search widgets. TeresaD + send fellow a city msg
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<div descent="grid-category__image-spacer-inner">Region of our process of when we relocate out of date, monotonous, thin articles, is we survey if they got any backlinks using a usefulness like ahrefs.com. I meet on the relationship of keyword figures combined with real transport numbers. I get to fudge through 4 ads, then 5 “rich” snippets “from Google's partners”, Then 7 “everyday” results from esteemed business (diverse repeating the previous 9), then 3 "related questions" diversions, then 3 more results, then 3 more ads! Somewhere between Verso 3 – 6 is what I’m looking for, if I can countenance all the crap in between. This is what Google posts, but there are many other signals that the Chrome browser and other details chrestomathy points can provide Google. In defiance of the fact that our guides and articles are well-researched and optimised. What did I do wrong...?I think google plays with 2 factors on their last 4 core updates:


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