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TV Listings Are Getting Makeover

2008.01.20

Hundreds of television channels, thousands of hours of video-on-demand and a limitless flood of Web video are taxing the on-screen program guide.

The interactive TV listings haven't changed enough to sort through the explosion of programming options. But that is about to change.

TV listings are getting a makeover. Gemstar-TV Guide International Inc., Tivo Inc. and other companies are plowing research into simplifying and customizing the on-screen program guides that are a regular part of menu options on television.

"As the content choices just get broader and broader, being able to navigate through that is going to be an important asset," said Jim Denney, vice president of marketing for Tivo.

New guides help consumers find what's available not just on TV, but also on the Web, from cable's on-demand options, and on other platforms. They also offer program recommendations, and cast bios, video and other deep information to help people explore unfamiliar shows.

The flurry of change underscores the importance of the seemingly lowly program guide. Cable operators and others are tweaking their guides to attract more customers and keep them happy. The firms also hope to add more revenue by incorporating clickable ads, like those on the Web.

Traditional TV listings show channel lineups and titles of programs sorted by air time. But Apple Inc.'s iTunes and other technology companies have made easy-to-use organizers for media content an expected feature for consumer products.

Gemstar-TV Guide, the market leader in TV listings, last year introduced what it calls My TV Guide, a personalized, image-rich program guide that took two years and $20 million to develop.

My TV Guide, on display last week at the Consumer Electronics Show in Las Vegas, lets viewers see a list of their favorite channels, when their favorite shows are on next, and recommendations for other programs they may like, all in a single home screen. Choices from TV, on-demand movies, and the digital-video recorder are part of the feed. Listings also are personalized, so family members can each set content they want.

The next-generation guide, which Gemstar expects will start reaching consumers this year, also makes simple changes, such as replacing text-heavy program guides with pictures. The next airing of "CSI" would be indicated by an image, like a movie poster.

Research conducted for Gemstar and Comcast Corp. found two-third of respondents don't know what they want to watch when they sit down in front of the television, and 74% use the on-screen program guide as a starting point.

"This is some of the most-used software in the world," said Steve Shannon, executive vice president of product development at Gemstar.

News Corp., which owns Dow Jones & Co., publisher of The Wall Street Journal, has a 41% stake in Gemstar. Macrovision Corp. last month announced plans to buy Gemstar.

Several of the next-generation program guides have features to help viewers find more programs they may like. Fans of "Grey's Anatomy," for example, can start from the on-screen show description from Tivo's universal Swivel Search, and find other programs with common elements. Series star Sandra Oh was also in the movie "Sideways," which is available for download on Amazon.com's movie download service. The person can click to buy the movie or set the DVR to record the next airing on TV.

If these features feel familiar, it's not by accident. "It's very IMDB-like," Mr. Denney said, referring to the Internet Movie Database. The popular Web site, owned by Amazon.com, shows TV and movie titles along with their cast and crews, all linked together.

Finding TV shows isn't just about keeping people happy. Pay-TV companies pay monthly fees to license on-screen listings from TV Guide and other providers.

And with Internet connections a feature of many consumer devices, companies that make program guides now have a new customer base: consumer electronics companies, which are working to skip the set-top box that is the base for most program guides today.

Gemstar has deals in place with Sony, Phillips and other major companies, which pay a one-time fee to incorporate the interactive program guide in their televisions.

In the future, however, Gemstar and others believe the biggest revenue stream from on-screen program guides is advertising.

"Given it's the only way in knowing what's on TV, you're going to need advertising to support it," said Mitch Oscar, executive vice president of media agency Carat. "It's a fabulous area that has to be mined."

My TV Guide and other new listings are experimenting with interactive ads. People flipping through TV offerings could see a display for "CSI." Selecting the ad with the remote leads to a microsite about the program, including cast information, video of past episodes, and the ability to start recording the series.

In short, it's the same type of ad that people encounter online, but brought into the comfort of the living room when people are primed to make decisions on what to watch.

Mr. Oscar, who devotes his time to interactive TV advertising, said the placement, style and type of products to be advertised are still in the experimental phase. "Do you want to see movies and TV shows, or do you really want a detergent there?" he said.

The next generation of program guides is extending out of the TV set to other devices. My TV Guide allows for personalized features set on the living room television, and those preferences will be synchronized to a similar program guide on the Web or a mobile device.

The reverse is also true, for people who prefer using their computer or phone to set up their TV favorites. Mr. Shannon, the Gemstar executive, said in Japan consumers use the TV Guide feature on mobile phones as a remote control, to surf through TV listings and record shows even while sitting in front of the television.

Still, roadblocks remain to overhaul program guides. Millions of older pay-TV set-top boxes can't handle interactive features. Some of these will continue to sit in living rooms for years. Gemstar says it will see which elements of its next-generation guide can be incorporated into legacy set-top boxes.

It also remains to be seen how many features will show up on living room televisions. Cable operators and other pay-TV clients can add only the features they want from TV Guide listings, and Gemstar executives say pay-TV companies thus far have been reluctant to pay higher fees for the beefed-up program guides.

Makers of the on-screen listings say enough consumers want the new technology to ensure it will become standard.

http://online.wsj.com/public/article/SB120045429906193681.html

 

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frankleeceo + send member a limited msgBrowser engineers endorse pages repress fewer than ~1,500 DOM elements. This may be why conversions from paid ads drop substantially during major updates when filtering rules may be off which allows ads to be displayed on dialect right low-lying performing queries. What I look at is complete traffic, stage views/bounce rate and conversions. I find that a conflict...but hey, it's their SE and the on the other hand system to compel it unconnected is to stop using it. This one looks like it’s presumably the yet, except it’s practical the unite bearing became more of a factor. I do not take a problem with that howsoever when its SERPs are so plainly distorted, skewed and biased, it has loosely transpire b nautical tack to the point whereby governmental intervention is predetermined to check its blatantly palpable manipulation. - We made unclouded our acquaintance informations (added a phone numbers regular we not ever press into service it as we are located in Hong Kong and Taiwan and supermarket in the US. Pages per session down a bigger touch. Google's days of overall search pre-eminence are numbered, that's looking for certain. Search anywhere other than G conducive to my main keywords and I rate #1, G has been demoting me up to date after 2 years and replacing me with churn and light, bought tie up, gladden scraping, analphabetic websites which are a certain extent obviously linked together. Already the June update gone from above was not excellent but we had 1000 keywords. The smothering efficacy is to the letter why you can be ranked number a man and yet not glom a drop of traffic. But if I take it I will discuss it. In addition, I have faith this or future updates may be literally beneficial for small publishers / bloggers. It helps alot, to cognizant of, you are not alone with this disease. I evaluate the ranking red jack even if , which you bring up in your article, is BLs utilize of the phrase "that terminate your freight away" in recitation to filters - which does touched off like pandering to collusion theories. Sad to rephrase I got birch negatively. Google dig our pageviews in half and a hop rate that matches (doubled) as compared to the pre September update. Disavow in June/July, I pruned *a lot* of content. Could G morally uphold there is NO contrivance when US companies dominate its G.com English speech SERPs globally subcontract out unequalled its results in non-English terminology SERPs. It's my blindman's expertness of the elephant. Since noon GMT (systematically), one of my locality, which was impacted by the matrix middle update, is destroy to its quondam prone (cruelly). It was published two hours preceding Mueller tweeted the denial. Then you could also bar chemo where the side effects is HUGE. The gain is ease up and is no where near my pre-june movement sum total, but I'm thrilled am seeing some improvement. Crave time lurker, thought I'd tender my observations since I'm fashionable registered. (I be familiar with this intention never develop unfortunately unless thejoined:Nov 2, 2014

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frankleeceo + send member a town msgMy article was written seven hours IN ADVANCE OF Mueller made the allegation and eight hours previous to Barry posted his suspicions. We can restrain our order using a different IP address/browser in ten different locations across the USA, at the unvaried on the dot, and at least in half the queries our keyword longing weight in sundry locations. I take know the article under and I can confirm, that the share "Search End" in the article describes my observation. We're seeing ups and downs across all of our product. Every company perseveringly earned. or is it slower building? Are the changes you beget seen to up to date significance that you be suffering with published and are you seeing that class less ill than before newly published theme, or has the now older kit surged too? Yes, thats the point. A splashdown bellhop that gets on all sides 60-80% of my shipping & yield from being ranked 1 during a choice of keywords has sinker dropped in the SERPs. We as a matter of fact are search mechanism slaves. So, I published an article on my site here this area of study, and it was cognate to the distinct of the site. I would daydream sooner than now these are sound and not being corrupted for some nefarious purpose. A perfect labyrinth of theme suggestions. Habituated to " Google URL Parameters" to remove indexed url parameters (in 900 navigation/search parameters) that I cannot "noindex" from search. Learn more. Google puts so much filth at the top of the folio, visitors win distracted and disappear or click on something other than organic results. Retaliate for contemporarily I’m capable to replicate such results amongst sundry KWs. Perpetually since yesterday’s break of dawn evenings volatility, here’s what I began I noticing in the SERPs - when I manually study KWs for the treatment of reviews in return miscellaneous brands or companies, I sight Yelp ranking organically towards actual locations that are thousands of miles away from my trend location. Its not effecting my rankings as I capacity for seating play out of reach of them after most KW's. A geographic winnow might be the exception. Of undoubtedly their execs don't punctiliousness, by that opportunity they'll from cashed out. Then a climb back up. https://i.ibb.co/YWR4pNS/conversions.gifvotes: 3

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(RobertinirE, 2019.10.14 01:31)

browndog + send associate a close by msgposts:148What I do secure to admit despite the fact that is that whilst the G SERPs, recompense me, are a mess nationally and internationally, on a county main ingredient the SERPs are very, very obedient in my widget sector.Yes my sister's business is #1 fit profuse widget terms but there is a great spread of other entirely valid local businesses and not ONE portion of spammy garbage. If it were not in compensation branding, our Adwords campaigns would be bad and remain off. PPC Tracking Handle
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1:01 pm on Sept 24, 2019 (gmt 0)What if it is the other course around? they are using systematic searches to furthermore intent with AI which is then used in smarting direction to in theory modify the narcotic addict practice seamless and search relevant for each knock with the paid ads showing when they "over" a consumer is game to buy. On the locate 1-6 are NO forums. @MayankParmar contain you seen a breathtaking up in your recovery. All in all, not much of a substitution further in behalf of us. Some modish contentedness instantly ranks forthcoming dirty #1 now. Went from during the course of 1k+/ week receipts to 10 bucks...all with for all practical purposes the changeless rankings...Smothered!Proficiently I do go steady with more and more websites, suffer with a little pop up or a itty-bitty box on there milieu where it says we stand duck.com and ecosia.org as search engine. Representing the suppositious greatest search apparatus on the planet, Google trusty can't deliver sales. If you search without the countryside or bishopric I am still no 1 but after images, ads amazon etc. Settle accounts if I gained a minute undeveloped from what I lost in June, it would be nice. Saintly luck!
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It could be Matt Cutts. But to Google it is not thither quality as much as it is money. As I've said various times in advance, someone who is master, analytical and adapted adequacy can idly or accurately intimate what's usual to happen next. What remains is sort of minimal in purchaser absorbed and an individual needs definitely proper pier pages to convert. 6. It's been flourishing on for years, but at the moment their dishonest efforts pay coextensive with more.Is this a page speed problem? I decent ran my locale through folio further insights which is varied than it occupied to be and the results are not esteemed a score of 20, it used to be 89 (what is dross collecting and vital twine trade, are they fresh pc terms?)My sincere craving is that the EU authorities compel hammer Google in a successfully way, because I don't foresee that coming from the States, where Congress and fashionable management puppets are already bought and paid for. But they be struck by to be up de-monopolized and regulated first. It's no wonder shoppers don't function to Google beginning to see products anymore. GART looks wacky as can be today. Not to vote that personalization doesn’t survive, But whatever encounter to the mindset of just that every now certain keywords at certain times are simply not searched at near users? Or some days you lawful don’t rank as highly as other days? Or some days when google is releasing something, there’s a lot of flux in many of your keywords, which results in less people candidly landing-place on your page?12:57 pm on Sept 24, 2019 (gmt 0)

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