Ugrás a tartalomhoz Lépj a menübe
 


TV Listings Are Getting Makeover

2008.01.20

Hundreds of television channels, thousands of hours of video-on-demand and a limitless flood of Web video are taxing the on-screen program guide.

The interactive TV listings haven't changed enough to sort through the explosion of programming options. But that is about to change.

TV listings are getting a makeover. Gemstar-TV Guide International Inc., Tivo Inc. and other companies are plowing research into simplifying and customizing the on-screen program guides that are a regular part of menu options on television.

"As the content choices just get broader and broader, being able to navigate through that is going to be an important asset," said Jim Denney, vice president of marketing for Tivo.

New guides help consumers find what's available not just on TV, but also on the Web, from cable's on-demand options, and on other platforms. They also offer program recommendations, and cast bios, video and other deep information to help people explore unfamiliar shows.

The flurry of change underscores the importance of the seemingly lowly program guide. Cable operators and others are tweaking their guides to attract more customers and keep them happy. The firms also hope to add more revenue by incorporating clickable ads, like those on the Web.

Traditional TV listings show channel lineups and titles of programs sorted by air time. But Apple Inc.'s iTunes and other technology companies have made easy-to-use organizers for media content an expected feature for consumer products.

Gemstar-TV Guide, the market leader in TV listings, last year introduced what it calls My TV Guide, a personalized, image-rich program guide that took two years and $20 million to develop.

My TV Guide, on display last week at the Consumer Electronics Show in Las Vegas, lets viewers see a list of their favorite channels, when their favorite shows are on next, and recommendations for other programs they may like, all in a single home screen. Choices from TV, on-demand movies, and the digital-video recorder are part of the feed. Listings also are personalized, so family members can each set content they want.

The next-generation guide, which Gemstar expects will start reaching consumers this year, also makes simple changes, such as replacing text-heavy program guides with pictures. The next airing of "CSI" would be indicated by an image, like a movie poster.

Research conducted for Gemstar and Comcast Corp. found two-third of respondents don't know what they want to watch when they sit down in front of the television, and 74% use the on-screen program guide as a starting point.

"This is some of the most-used software in the world," said Steve Shannon, executive vice president of product development at Gemstar.

News Corp., which owns Dow Jones & Co., publisher of The Wall Street Journal, has a 41% stake in Gemstar. Macrovision Corp. last month announced plans to buy Gemstar.

Several of the next-generation program guides have features to help viewers find more programs they may like. Fans of "Grey's Anatomy," for example, can start from the on-screen show description from Tivo's universal Swivel Search, and find other programs with common elements. Series star Sandra Oh was also in the movie "Sideways," which is available for download on Amazon.com's movie download service. The person can click to buy the movie or set the DVR to record the next airing on TV.

If these features feel familiar, it's not by accident. "It's very IMDB-like," Mr. Denney said, referring to the Internet Movie Database. The popular Web site, owned by Amazon.com, shows TV and movie titles along with their cast and crews, all linked together.

Finding TV shows isn't just about keeping people happy. Pay-TV companies pay monthly fees to license on-screen listings from TV Guide and other providers.

And with Internet connections a feature of many consumer devices, companies that make program guides now have a new customer base: consumer electronics companies, which are working to skip the set-top box that is the base for most program guides today.

Gemstar has deals in place with Sony, Phillips and other major companies, which pay a one-time fee to incorporate the interactive program guide in their televisions.

In the future, however, Gemstar and others believe the biggest revenue stream from on-screen program guides is advertising.

"Given it's the only way in knowing what's on TV, you're going to need advertising to support it," said Mitch Oscar, executive vice president of media agency Carat. "It's a fabulous area that has to be mined."

My TV Guide and other new listings are experimenting with interactive ads. People flipping through TV offerings could see a display for "CSI." Selecting the ad with the remote leads to a microsite about the program, including cast information, video of past episodes, and the ability to start recording the series.

In short, it's the same type of ad that people encounter online, but brought into the comfort of the living room when people are primed to make decisions on what to watch.

Mr. Oscar, who devotes his time to interactive TV advertising, said the placement, style and type of products to be advertised are still in the experimental phase. "Do you want to see movies and TV shows, or do you really want a detergent there?" he said.

The next generation of program guides is extending out of the TV set to other devices. My TV Guide allows for personalized features set on the living room television, and those preferences will be synchronized to a similar program guide on the Web or a mobile device.

The reverse is also true, for people who prefer using their computer or phone to set up their TV favorites. Mr. Shannon, the Gemstar executive, said in Japan consumers use the TV Guide feature on mobile phones as a remote control, to surf through TV listings and record shows even while sitting in front of the television.

Still, roadblocks remain to overhaul program guides. Millions of older pay-TV set-top boxes can't handle interactive features. Some of these will continue to sit in living rooms for years. Gemstar says it will see which elements of its next-generation guide can be incorporated into legacy set-top boxes.

It also remains to be seen how many features will show up on living room televisions. Cable operators and other pay-TV clients can add only the features they want from TV Guide listings, and Gemstar executives say pay-TV companies thus far have been reluctant to pay higher fees for the beefed-up program guides.

Makers of the on-screen listings say enough consumers want the new technology to ensure it will become standard.

http://online.wsj.com/public/article/SB120045429906193681.html

 

Hozzászólások

Hozzászólás megtekintése

Hozzászólások megtekintése

Новости IT

(CoreyCem, 2021.01.27 13:52)

Здравствуйте! Класный у вас сайт!
Что скажете по поводу этих новостей?: Разработчики обогащают дома «умной техникой» http://energysmi.ru/information-technology-it/28997-razrabotchiki-obogaschayut-doma-umnoy-tehnikoy.html
ВСТО не хватает на всех <a href=http://energysmi.ru/news/2618-vsto-ne-hvataet-na-vseh.html> ВСТО не хватает на всех </a>
Ещё много всего по теме нашел тут: <b> смотреть карту днр </b> <a href=http://energysmi.ru/> ящик пандоры новости новороссии сейчас </a>

казино х фриспины

(GelyaDauts, 2021.01.26 13:44)

кроме того для вас бонусный депозит

http://www.data.net.ma/index.php/2019/09/03/la-france-a-lere-du-digital/?unapproved=4817&moderation-hash=9e05ae5c16a1aa99fda490b7aff97733#comment-4817
https://fabrikariya.ru/raznoe/zelenaya-tradeskanciya-tradeskanciya-tradescantia-opisanie-vidy-i-uxod-za-tradeskanciej.html?unapproved=2169&moderation-hash=b5f61bd83acd0bbe5d9b92c0b490d0c6#comment-2169
https://www.intro-clothing.com/blog/2015/05/the-graphic-print-tee/attachment/10/?unapproved=1355812&moderation-hash=f4fde613f1cdceaa06d39183723ac36b#comment-1355812
http://seed-bank.biz.pl/bogactwo-cbd/?unapproved=1915&moderation-hash=5e6e57ea025a9e1550e554d5b7302599#comment-1915
https://genteel.co.ke/daniel-mbaabu-7-commandments/?unapproved=16910&moderation-hash=148c98cbf711a8d41177a43a18cf1458#comment-16910


4dx5O9MOs0

музмо ру музыка 2020

(JenyaDauts, 2021.01.26 07:54)

собственно, музмо mp3 слушать скачать бесплатно

http://emelichev.blogspot.com/2013/07/news-for-friends-01082013.html
https://club.foto.ru/forum/view_topic.php?topic_id=599756&page=59
https://www.liveinternet.ru/users/3370207/rubric/3553925/
https://megaobzor.com/Muzebra---sovremennyy-onlayn-servis-dlya-lyubiteley-muzyki.html
https://goodluck.summer-breath.com/post/2502598

GV8Pqkaz

Новости политики

(DustinKathe, 2021.01.23 11:45)

Привет всем участникам! Класный у вас сайт!
Что скажете по поводу этих новостей?: Путин: Россия примет ответные меры на расширение ПРО США. http://electek.ru/news/14619-putin-rossiya-primet-otvetnye-mery-na-rasshirenie-pro-ssha.html
Документ: Омбудсмен требует, чтобы СБУ и МВД закрыли «Миротворец» и наказали причастных к нему лиц <a href=http://electek.ru/news/11696-dokument-ombudsmen-trebuet-chtoby-sbu-i-mvd-zakryli-mirotvorec-i-nakazali-prichastnyh-k-nemu-lic.html> Документ: Омбудсмен требует, чтобы СБУ и МВД закрыли «Миротворец» и наказали причастных к нему лиц </a>
Ещё много интересного по теме нашел тут: <b> пенсии в лнр за октябрь </b> http://electek.ru/

Натяжные потолки Киев - https://akros-komfort.com.ua/ -(+380 50 411-71-82 )

(AkrosKomfort, 2021.01.22 12:27)

Натяжной потолок цена Киев <a href="https://akros-komfort.com.ua/price-table-2020/">здесь</a>

Nag with disregard offensive payment drugstore

(ZavidLibia, 2021.01.20 13:40)

cialis and alcohol use registered users
show cialis in action
<a href="https://viawithoutdc.com/#">viagra without doctor
</a> - buy buy cialis
https://viawithoutdc.com/# - generic viagra without doctor prescription
cialis 10mg return to board index

Arouse with disregard low amount pharmacy

(ArzhurFandy, 2021.01.18 14:23)

erections after using cialis
cialis generico gender
<a href="https://mtadalafil.com/#">generic cialis tadalafil
</a> - cialis pro review
https://mtadalafil.com/# - tadalafil 20 mg no prescription
compare viagra,cialis and levitra

ДЕЛОВОЕ ПРЕДЛОЖЕНИЕ АДМИНИСТРАТОРУ ujmedia.eoldal.hu

(Maximusoop, 2021.01.15 15:54)

Здравствуйте <a href=https://fastreklama.ru/>.</a>
Ваш форум мне показался очень привлекательным и перспективным. Хочу приобрести рекламное место для баннера в шапке, бюджет $500/месяц. Оплачивать буду через WebMoney, 50% сразу, а 50% через 2 недели. И еще, адрес моего сайта site https://fastreklama.ru/ - он не будет противоречить тематике?

Спасибо! Напишите о Вашем решении мне в ПМ или на почту mailfast1984@gmail.com

Nag with lower vulgar valuation pharmacopoeia

(Jahestib, 2021.01.15 00:31)

cialis pills uk topics
ed remedies
<a href="https://cialisboss.com/#">does cialis make you bigger
</a> - compare levitra viagra and cialis joyful.cgi
https://cialisboss.com/# - online cialis
better than cialis

ДЕЛОВОЕ ПРЕДЛОЖЕНИЕ АДМИНИСТРАТОРУ ujmedia.eoldal.hu

(Maximuszpr, 2021.01.13 11:51)

Здравствуйте <a href=https://fastreklama.ru/>.</a>
Ваш форум мне показался очень привлекательным и перспективным. Хочу приобрести рекламное место для баннера в шапке, бюджет $500/месяц. Оплачивать буду через WebMoney, 50% сразу, а 50% через 2 недели. И еще, адрес моего сайта site https://fastreklama.ru/ - он не будет противоречить тематике?

Спасибо! Напишите о Вашем решении мне в ПМ или на почту mailfast1984@gmail.com

thai Manhattan

(Joshuafut, 2021.01.13 00:01)

http://www.dentistimplantinstruments.com/product/lower-molars-5/#comment-183200 - body to body New Yourk
Good day! Our firm those who make your current life easier. Our salon that gives you massage .

https://www.zetark.fr/icons8-code-100-2/#comment-820943 - body to body New Yourk
Distinctive quality our Ayurvedic salon is not an enforced setting. We search promotion sites to optimize.
http://www.wcstop.nl/uncategorized/non-dolorem-sed-magnam-porro-dolore/#comment-2354932 - Anticellulite Manhattan
Ready to provide all of you check every type massage today. Our company looking forward to you personally in our massage salon.
http://inessa-ra.ru/blog/indiya/#comment53 - body work Manhattan

ДЕЛОВОЕ ПРЕДЛОЖЕНИЕ АДМИНИСТРАТОРУ ujmedia.eoldal.hu

(Maximuswrh, 2021.01.12 07:46)

Здравствуйте <a href=https://fastreklama.ru/>.</a>
Ваш форум мне показался очень привлекательным и перспективным. Хочу приобрести рекламное место для баннера в шапке, бюджет $500/месяц. Оплачивать буду через WebMoney, 50% сразу, а 50% через 2 недели. И еще, адрес моего сайта site https://fastreklama.ru/ - он не будет противоречить тематике?

Спасибо! Напишите о Вашем решении мне в ПМ или на почту mailfast1984@gmail.com

Go out with discount vulgar price drugstore

(cheap viagra for sale, 2021.01.08 00:30)

viagra professional
viagra compatability with other medication
<a href="https://vgsnake.com/#">generic viagra from canada
</a> - viagra interaction with other medicines
https://vgsnake.com/# - non-prescription viagra usa pharmacy
levitra side effects levitra vs viagra write.asp

Aromatherapy Manhattan

(Joshuafut, 2021.01.05 15:32)

Hello! Our employees those who make your current daily life easier. Association that functional more than eight years.

https://blog2.huayuworld.org/chihfangma/love-you-forever/#comment-366193 - Lomi Lomi NY
Characteristic unusuality our Aromatherapy salon is not an enforced setting. We promote sites to develop.
Introduce for you try any type massage techniques alreadytoday. We waiting you personally in our massage salon.

Нашел прикольную тему

(WilliamPoums, 2021.01.04 02:47)

Привет всем участникам!
Нашел интересные новости на этом сайте: http://hellbro.ru :
<a href=http://hellbro.ru/video/>интересные видео дня</a> интересные факты видео
http://hellbro.ru/foto-prikoly-interesnoe/1297-mir-togda-i-seychas.html
Такие разные и забавные котики <a href=http://hellbro.ru/interesnoe/13902-takie-raznye-i-zabavnye-kotiki.html> Такие разные и забавные котики </a>
Странное медицинское оборудование прошлого http://hellbro.ru/interesnoe/13120-strannoe-medicinskoe-oborudovanie-proshlogo.html

Профессионально производим Септик цена с установкой под ключ

(ecoCoamn, 2021.01.01 06:57)

<b><a href=https://eco-corporation.ru>Канализационный септик</a></b>

Дабы не ошибиться с выбором, рекомендуется учитывать характеристики самого дачи (либо коттеджа), габариты участка земли.
Автономная канализация цена под ключ-это сегодня наш профиль
Обеспечиваем лучший завершающий результат
Автономная канализация в частном помещении - лучший выбор от компанииСборка септика - изрядно непростой процесс, предполагающий не только лишь строительство, но и дополнительно выбор нужной системы.
Септики - это несложная сборка с специфической конструкцией перелива, фильтрации и сложной электроникой

Spring cleaning manhattan I want to see it in my mansion. The idea is first class.

(piots, 2021.01.01 02:50)

Have you tried the Home maid clean.
Our Famous Corporation in Upper West Side more 10 years, during this period we working exclusively female employees , on Professional residential cleaning services and Maid service. Maid service in my area maintains cleanliness and order in rooms according to certain contract . We employ exclusively trained Maid service at home , that do Dry-cleaning padded stools of any complexity and do it fast and good. If we are talking about a huge townhouse, employees of our company we will provide you required for you number home staff. For you we offer as experienced service personnel, but also affordable prices for Maid service в Bronx. For to place an order Surface cleaning outside and Maid service recommend you personally visit our site in South Street Seaport Historical District. The Tidy Daily cleaning с Housekeeping maid service always more efficient in Cooperative Village


We offer expert <a href=http://house-cleaner-nyc.com>residential housekeeping services</a> for personal clients. Making use of European devices and accredited tools, we attain optimal outcomes and also offer cleansing in a short time.

Our pleasant team provides you to get familiarized with favorable regards to teamwork for business clients. We responsibly approach our activities, tidy making use of expert cleaning items as well as specialized tools. Our employees are trained, have clinical publications and also recognize with the nuances of getting rid of complicated as well as hard-to-remove dust from surface areas.

Необходимо выполняем Лучший септик для дома

(ecoCoamn, 2020.12.31 09:43)

<b><a href=https://eco-corporation.ru>Продажа септиков</a></b>

Автономная канализация цена под ключ-это сегодня наш профиль
Большой уровень производства септиков
Септики - это несложная сборка с специфической конструкцией перелива, фильтрации и сложной электроникой
Для вас мы предлагаем высококлассные сервис по монтажу автономной канализации под ключ, владеем исключительной методикой и частным подходом к работе.
Это в целом предоставляет вам гарантию того момента, что автономная канализация работает без перебоев в течение многих лет.

best marina vape juice department stores

(piots, 2020.12.31 09:35)

<b><a href=https://vape4style.com/products/bad-drip-dont-care-bear>Bad Drip Don't Care Bear vape juice</a></b>

Vape4style.com - this universal stop, where can find all required mods, electronic juices and supplies accessories for e-cigarettes. We respect vaping for this reason gathered in one place widest assortment goods for vaping on the market. Our most important value rightfully is service visitors, we guaranteefast delivery, best consumer quality products and affordable retail prices.

cialis cialis 20 mg viagra vs cialis forum

(Jameszew, 2020.12.31 00:37)

Analogues that can be purchased at the pharmaceutics cialis price walmart <a href=http://tadalafilled.com/>is cialis better than viagra</a>buy cialis online usa
In the drugstore you can buy Cialis and hardly any of its analogues:
domestic analogues, generic Cialis – Tadalafil Bacter, Tadalafil Top, Tadalafil SZ, Freimitus;
generics of overseas companies-Dynamico Dream of (Teva, Israel), Cupid 36 (CADILA PHARMACEUTICALS, Indian remedy), Sitara (WORLD CURE-ALL ILAC). VE TIC. A. S., Turkey), Tadalafil (Pharmaceutical Works POLPHARMA, Poland);
drugs of the IFDE-5 group – Viagra, Levitra, Zidena, Stendra and generics of these primitive drugs.
The first substitutes because Cialis
You lack to choose the best cure-all together with your doctor, alluring into account all indications and contraindications. But to cognizant of the advantages and disadvantages of each analog is benefit conspiratory every man. What wiser, more efficient and safer Cialis or Viagra and also other noted drugs towards the treatment of erectile dysfunction:
Cialis or Viagra both drugs in its own profitable; action Viagra stronger multifarious people like it because of the keen-minded orgasm; Cialis unlike Viagra, operates smoother, quicker and longer, it has fewer side effects; tadalafil can also help urination;
Cialis or Levitra – which is better? Both drugs are high-minded, they stance gently, they acquire not many side effects; their operational of drugs begins in 15-16 minutes, lasts inasmuch as Levitra 5-8 hours, in the service of Cialis-36 hours;
Cialis or Tadalafil – tadalafil is the on the move ingredient of Cialis; there is also a generic Tadalafil (Polpharma, Poland), Tadalafil Relaxing (Aurochem Laboratories, Indian pharmaceutical); the effect of these drugs is corresponding;
canadian cialis <a href=http://tadalafilled.com/>buying cialis online safely</a>cialis benefits
Cialis or Dapoxetine are drugs from conflicting drug groups and they ordinance differently; the conclusion of Cialis is aimed at the vascular system and strengthening of erection, and the for all practical purposes of dapoxetine (Priligi, Infidjo) – on the autonomic perturbed structure and extinction of immature erection; solitary a doctor can figure in which of these drugs resolution convenient to you.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 | 101 | 102 | 103 | 104 | 105 | 106 | 107 | 108 | 109 | 110 | 111 | 112 | 113 | 114 | 115 | 116 | 117 | 118 | 119 | 120 | 121 | 122 | 123 | 124 | 125 | 126 | 127 | 128 | 129 | 130 | 131 | 132 | 133 | 134 | 135 | 136 | 137 | 138 | 139 | 140 | 141 | 142 | 143 | 144 | 145 | 146 | 147 | 148 | 149 | 150 | 151 | 152 | 153 | 154 | 155 | 156 | 157 | 158 | 159 | 160 | 161 | 162 | 163 | 164 | 165 | 166 | 167 | 168 | 169 | 170 | 171 | 172 | 173 | 174 | 175 | 176 | 177 | 178 | 179 | 180 | 181 | 182 | 183 | 184 | 185 | 186 | 187 | 188 | 189 | 190 | 191 | 192 | 193 | 194 | 195 | 196 | 197 | 198 | 199 | 200 | 201 | 202 | 203 | 204 | 205 | 206 | 207 | 208 | 209 | 210 | 211 | 212 | 213 | 214 | 215 | 216 | 217 | 218 | 219 | 220 | 221 | 222 | 223 | 224 | 225 | 226 | 227 | 228 | 229 | 230 | 231 | 232 | 233 | 234 | 235 | 236 | 237 | 238 | 239 | 240 | 241 | 242 | 243 | 244 | 245 | 246 | 247 | 248 | 249 | 250 | 251 | 252 | 253 | 254 | 255 | 256 | 257 | 258 | 259 | 260 | 261 | 262 | 263 | 264 | 265 | 266 | 267 | 268 | 269 | 270 | 271 | 272 | 273 | 274 | 275 | 276 | 277 | 278 | 279 | 280 | 281 | 282 | 283 | 284 | 285 | 286 | 287 | 288 | 289 | 290 | 291 | 292 | 293 | 294 | 295 | 296 | 297 | 298 | 299 | 300 | 301 | 302 | 303 | 304 | 305 | 306 | 307 | 308 | 309 | 310

Következő »